Coastal cowgirl: what is it and how to rock the trend
After coastal grandma and coastal granddaughter, there’s another offshore-themed TikTok trend taking the internet by storm: it’s time for the coastal cowgirl!
The hashtag #coastalcowgirl has amassed 51.7 million views as of mid April, establishing the trend’s viral status. But TikTok isn’t the only driving force behind the new aesthetic’s popularity: numerous celebs, including Kendall Jenner, have become coastal cowgirls themselves, sharing their rustic looks on Instagram.
It very much seems like coastal cowgirl will be one of the hottest trends for summer 2023! If you’ve been wondering how to rock the aesthetic, you’re in the right place: here’s a comprehensive guide to the coastal cowgirl look.
The staples: cowboy hats and boots
No cowboy outfit could be defined as such without the classic cowboy hat/boots combo. According to Stylight’s recent trend report on coastal cowgirl, the demand for these two items has increased by 381% and 47% respectively.
-54%
Seychelles
Suede Boot
$99.99
$219.00
GILT
Dingo
Thunder Road Cowboy Boot in Camel at Nordstrom, Size 9.5 Brown
$179.00
Nordstrom
-25%
Journee Collection
Chantry Western Boot in Oxblood at Nordstrom Rack, Size 6.5 Red
$67.47
$89.97
Nordstrom Rack
-57%
Melissa
Rebel Boot
$59.99
$139.00
GILT
-53%
Crown Vintage
Sury Cowboy Boot Off White SURY-WHT Womens
$61.00
$130.00
ShopSimon
Ariat
Round Up Square Toe Western Boot in Brown at Nordstrom, Size 5.5
$189.95
Nordstrom
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Coastal fabrics: linen, denim, and light knits
Being a summer trend, coastal cowgirl mainly involves summery and cool fabrics, such as linen, paired with a good old pair of denim shorts. But summer nights can be chilly, and cowgirls need to stay warm: enter the light knit jumper in cotton or one-ply wool. Stylight has registered a 54% increase in searches for light summer knits.
-63%
Malo
Blue Cotton Womens Womens Sweater
$219.00
$590.00
LUX LAIR
-30%
Belle & Bloom
Hudson Street Cable Garment Dyed Sweater in Dark Blue at Nordstrom, Size X-Small
$104.96
$149.95
Nordstrom
-63%
Malo
Brown Cotton Womens Womens Sweater
$219.00
$590.00
LUX LAIR
Accessories: bandanas and belt buckles
Western accessories like bandanas and exaggerated Texan-style belt buckles are a must! Demand for Western-inspired belt buckles has increased by 34% in the last year.
Ermanno Scervino
Cotton Round Buckle Belt - Green
$89.80
Italist
Shiraleah
Adrienne Belt Bag Brown
$39.99
Rue La La
-72%
Surell
Accessories Paper Straw Belt Bag
$22.00
$79.50
GILT
Tommy Hilfiger
Womens Tommy Jeans Badge Buckle Denim Belt - Denim Dark - 40 Blue
$44.50
Tommy Hilfiger
AllSaints
Quarters AllSaints Silk Square Scarf Black
$89.00
AllSaints
Mulberry
Womens Softie Chain Skinny Scarf - Lanc Red-Pwdr Rose
$110.00
Mulberry
Gianvito Rossi
Foulard, Accessories, Woman, Black, PZ
$190.00
Gianvito Rossi
Moy Atelier
Jazzy Leafs 70
$185.00
SEEZONA
Outfit ideas
There are two predominant approaches to the coastal cowgirl style: rustic, featuring jeans, linen tops, and leather vests; and romantic, composed of a light and airy dress paired with a bandana. Cowboy hats and boots are always essential!
Dolce & Gabbana
Cotton Formal Dress Shirt - White
$181.91
Italist
Nike
Air Force 1 07 Sneakers White
$115.00
Anthropologie
Veja
Volley Sneaker - White
$178.21
Italist
Circolo 1901
Stretch-Cotton Piqué Polo Shirt - White
$100.68
Italist
Ganni
Green Cap in Washed Cotton Canvas
$140.00
GANNI
Veja
Extwhibla Sneaker - White
$186.17
Italist
10 Strawberry Street
Set of 4 Bella Reading Classics Mugs
$21.99
Rue La La
