Coastal cowgirl: what is it and how to rock the trend
After coastal grandma and coastal granddaughter, there’s another offshore-themed TikTok trend taking the internet by storm: it’s time for the coastal cowgirl!
The hashtag #coastalcowgirl has amassed 51.7 million views as of mid April, establishing the trend’s viral status. But TikTok isn’t the only driving force behind the new aesthetic’s popularity: numerous celebs, including Kendall Jenner, have become coastal cowgirls themselves, sharing their rustic looks on Instagram.
It very much seems like coastal cowgirl will be one of the hottest trends for summer 2023! If you’ve been wondering how to rock the aesthetic, you’re in the right place: here’s a comprehensive guide to the coastal cowgirl look.
The staples: cowboy hats and boots
No cowboy outfit could be defined as such without the classic cowboy hat/boots combo. According to Stylight’s recent trend report on coastal cowgirl, the demand for these two items has increased by 381% and 47% respectively.
Journee Collection
Chantry Western Boot in Oxblood at Nordstrom Rack, Size 6.5 Red
$89.97
Nordstrom Rack
Dingo
Thunder Road Cowboy Boot in Red at Nordstrom, Size 8.5
$189.95
Nordstrom
-19%
Matisse Footwear
Womens Gaucho Boots In Red
$70.00
$86.00
ShopSimon
Dingo
Thunder Road Cowboy Boot in Blue at Nordstrom, Size 8.5
$189.95
Nordstrom
Journee Collection
Chantry Western Boot in Blush at Nordstrom Rack, Size 7.5 Rose
$89.97
Nordstrom Rack
Dingo
Thunder Road Cowboy Boot in Camel at Nordstrom, Size 7.5 Brown
$179.00
Nordstrom
-41%
Crown Vintage
Womens Crown Vintage Sury Cowboy Boot Off White SURY-WHT
$77.00
$130.00
ShopSimon
Getty Images
Coastal fabrics: linen, denim, and light knits
Being a summer trend, coastal cowgirl mainly involves summery and cool fabrics, such as linen, paired with a good old pair of denim shorts. But summer nights can be chilly, and cowgirls need to stay warm: enter the light knit jumper in cotton or one-ply wool. Stylight has registered a 54% increase in searches for light summer knits.
Polo Ralph Lauren
Cable-Knit Cotton Blend Sweater - Beige
$248.12
Italist
Max Mara
Link-Stitch Cotton Knit Sweater - Beige
$241.12
Italist
Accessories: bandanas and belt buckles
Western accessories like bandanas and exaggerated Texan-style belt buckles are a must! Demand for Western-inspired belt buckles has increased by 34% in the last year.
Ermanno Scervino
Leather Ratchet Buckle Belt - Blue
$96.09
Italist
Shiraleah
Adrienne Belt Bag Brown
$39.99
Rue La La
Guess
Logo Buckle Belt - Black
$79.78
Italist
-66%
Surell
Accessories Paper Straw Belt Bag
$26.99
$79.50
GILT
Ermanno Scervino
Cotton Round Buckle Belt - Green
$90.95
Italist
-40%
Karl Lagerfeld
K-logo belt - women - Polyurethane/Cotton/Fabric - 65 - Blue
$78.00
$129.00
FARFETCH
AllSaints
Quarters AllSaints Silk Square Scarf Black
$89.00
AllSaints
Mulberry
Womens Softie Chain Skinny Scarf - Lanc Red-Pwdr Rose
$110.00
Mulberry
Outfit ideas
There are two predominant approaches to the coastal cowgirl style: rustic, featuring jeans, linen tops, and leather vests; and romantic, composed of a light and airy dress paired with a bandana. Cowboy hats and boots are always essential!
-67%
Cole Haan
Womens Go-To Emalia Slide Bow Sandals - Brown Size 10.5
$49.97
$150.00
Cole Haan
Veja
Volley Sneaker - White
$133.91
Italist
On
Cloud 6 Sneakers White
$160.00
Anthropologie
Veja
Volley Sneaker - White
$181.86
Italist
Ganni
Green Cap in Washed Cotton Canvas
$140.00
GANNI
Tiramisu
Set of 4 Cheers To Love Cocktail Napkins
$29.99
Rue La La
Carhartt Work in Progress
I033848-89XX Beanie - Black
$89.10
Italist
Bialetti
Moka Espresso Maker Brown
$70.00
Anthropologie
