OMG Moments Of Paris Fashion Week Fall 2017

Au revoir Paris Fashion Week (and Fashion Month for that matter), you were swell. You brought us collections that were très belle, and a finale that was out of this world (cc: Chanel). You had us rebelliously stomping on library study tables at Rihanna’s detention themed runway; marvelling at Fall 2017’s newest It models; lol-ing at Nicki Minaj’s Lil’ Kim nipple cover moment at H&M; instantly fiending for Balmain’s lip grill; and praising Maria Grazia Chiuri’s sustained dedication to promoting feminism through high fashion.

But this was just the beginning. Our pals at Launchmetrics analysed the key stats and OMG moments of Fall 2017’s Paris Fashion Week. Read on...

PFW KEY STATS

91 x Individual faux fur pieces shown at Miu Miu
7,020 metres: Estimated distance walked by one model if she walked every Paris Fashion Week catwalk – 59% increase on London Fashion Week
45 x Blue looks shown at Christian Dior
47 x Models sporting the Balanciaga logo manicure
1 x Chanel spaceship launch

ENGAGEMENT

Paris Fashion Week achieved a total Instagram engagement of 50.8 million mentions.

Top 5 Engagers on Instagram during PFW:

1. Camila Coelho
2. Nicki Minaj
3. Christian Dior
4. H&M
5. Thassia Naves

PFW’s Trending Attendee:

Anaïs Gallagher

HASHTAGS

3.25 million engagement with #hmstudio
1.81 million engagement with #dioraw17
1.76 million engagement with #chanelgroundcontrol
1.2 million engagement with #balmainfw17
792,000 engagement with #lvfw17

PFW REMEMBERS

George Michael: At Stella McCartney the recently passed musician was honoured with his song, ‘Faith,’ playing as the Fall 2017 collection walked the runway.

Dries Van Noten: The Belgian brand celebrated its 100th show with an incredibly diverse cast, including runway favourites Sasha Pivovarova, Catherine McNeil and Julia Nobis, as well as veterans such as Carolyn Murphy and Esther de Jong as homage to the brand’s evolution over the years.