How to style the coastal grandma trend and still look cool

By now, you’ve likely come across the coastal grandma aesthetic circulating on TikTok. Originally coined by user Lex Nicoleta, the style includes staples like white button-downs, comfortable linen pants, and straw accessories.

The trend, which Nicoleta describes as “Martha Stewart–adjacent, not fully Ina Garten … Nancy Meyers chic,” has been adopted by countless TikTokers, social media influencers, and A-list celebs like Anne Hathaway and Reese Witherspoon.

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Since the trend took off in the spring, Stylight users have shown their enthusiasm for the affluent summertime-inspired style.

To see what “coastal grandma” staples Stylight shoppers are searching for and clicking on, scroll below.

How to style the coastal grandma trend and still look cool, 5 ways fashion girls are styling the coastal grandma trend

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+23% clicks for linen pants

Herno

100% Linen Trousers - Orange

Delivery: free

$302.09

Italist

-21%

Herno

Orange Linen Casual Womens Pants

Delivery: Delivery costs apply

$328.00 ~~$416.00~~

LUX LAIR

BESTSELLER

Herno

Acetate-Viscose Trousers - Red

Delivery: free

$266.73

Italist

-23%

Herno

Brown Viscose Casual Womens Pants

Delivery: Delivery costs apply

$366.00 ~~$478.00~~

LUX LAIR

More products

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+65% increase in clicks for straw bucket hats

Jacquemus

LE Sun Hat - Beige

Delivery: free

$312.95

Italist

-32%

Van Palma

Gina Bucket Hat Beige

Delivery: Delivery costs apply

$199.95 ~~$293.00~~

Anthropologie

BESTSELLER

Toteme

253WSH0027FB0489-047 Handwoven Paper Straw Bucket Hat - White

Delivery: free

$263.63

Italist

-26%

Wyeth Nyc

Noa Raffia Bucket Hat Orange

Delivery: Delivery costs apply

$64.95 ~~$88.00~~

Anthropologie

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+37% increase in clicks for linen shirts

English Factory

Floral Buttondown Shirt

Delivery: Delivery costs apply

$110.00

Anthropologie

-23%

Nude

Brown Tencel Womens Blouse

Delivery: Delivery costs apply

$366.00 ~~$474.00~~

LUX LAIR

Seafolly

Viva Vacation Buttondown Shirt Blue

Delivery: Delivery costs apply

$120.00

Anthropologie

Margaritaville

Womens Margaritaville Pink Kansas City Chiefs Stadium Tie-Front Button-Up Shirt at Nordstrom, Size Medium

Delivery: free

$99.99

Nordstrom

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+19% increase in clicks for clogs

BESTSELLER

Birkenstock

Boston Clog - Beige

Delivery: free

$274.24

Italist

Birkenstock

Boston Big Buckle Clogs Brown

Delivery: Delivery costs apply

$180.00

Anthropologie

UGG

Esmee Slipper - Brown

Delivery: free

$255.91

Italist

Loeffler Randall

40mm Paulie Studded Leather Clogs Red

Delivery: Delivery costs apply

$250.00

Bergdorf Goodman

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+62% increase in clicks for linen blouses

Alexander Wang

Ryan Shoulder Bag - Black

Delivery: free

$403.64

Italist

Dr. Martens

Boot - Black

Delivery: free

$270.74

Italist

Givenchy

Logo-Embroidered Cotton T-Shirt - White

Delivery: free

$479.80

Italist

UGG

Ankle Boot - Beige

Delivery: free

$276.36

Italist

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+141% increase in clicks for Birkenstocks

Birkenstock

Sandal - Pink

Delivery: free

$223.76

Italist

BESTSELLER

Birkenstock

Florida Slipper - Black

Delivery: free

$230.67

Italist

Birkenstock

Arizona Sandals - Pink

Delivery: free

$119.43

Italist

Birkenstock

Arizona Sandals - Pink

Delivery: free

$96.00

Italist

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+37% increase in clicks for pearl necklaces