How to style the coastal grandma trend and still look cool

By now, you’ve likely come across the coastal grandma aesthetic circulating on TikTok. Originally coined by user Lex Nicoleta, the style includes staples like white button-downs, comfortable linen pants, and straw accessories.

The trend, which Nicoleta describes as “Martha Stewart–adjacent, not fully Ina Garten … Nancy Meyers chic,” has been adopted by countless TikTokers, social media influencers, and A-list celebs like Anne Hathaway and Reese Witherspoon.

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Since the trend took off in the spring, Stylight users have shown their enthusiasm for the affluent summertime-inspired style.

To see what “coastal grandma” staples Stylight shoppers are searching for and clicking on, scroll below.

How to style the coastal grandma trend and still look cool, 5 ways fashion girls are styling the coastal grandma trend

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+23% clicks for linen pants

Tahari by ASL Tahari Asl Plus Linen-Blend Pant

-53%

BESTSELLER

Tahari by ASL

Tahari Asl Plus Linen-Blend Pant Green

Delivery: Delivery costs apply

$50.99 ~~$109.00~~

Rue La La

-70%

Calvin Klein

Ash grey trousers in linen blend Gray

Delivery: $30.00

$44.85 ~~$149.49~~

TheDoubleF

-72%

Max Studio

Drawstring Linen-Blend Pant White

Delivery: Delivery costs apply

$35.99 ~~$128.00~~

Rue La La

-50%

Eileen Fisher

Wide Leg Organic Linen Ankle Pants in Undyed Natural at Nordstrom, Size Large P

Delivery: free

$84.00 ~~$168.00~~

Nordstrom

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+65% increase in clicks for straw bucket hats

Janessa Leoné

Zeke Straw Bucket Hat Black

Delivery: Delivery costs apply

$287.00

Bergdorf Goodman

-40%

Treasure & Bond

Stripe Crochet Bucket Hat in Rust Combo at Nordstrom

Delivery: free

$23.40 ~~$39.00~~

Nordstrom

-59%

MARCUS ADLER

Packable Straw Bucket Hat Brown

Delivery: Delivery costs apply

$29.99 ~~$74.00~~

Rue La La

Valentino Garavani

Antibes Straw Bucket Hat

Delivery: Delivery costs apply

$1,220.00

Bergdorf Goodman

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+37% increase in clicks for linen shirts

-4%

Iro

Womens Nolan Shirt Beige

Delivery: Delivery costs apply

$361.00 ~~$376.00~~

LUX LAIR

Vilebrequin

Womens Solid Linen Shirt Dress in Marrakech at Nordstrom, Size Medium

Delivery: free

$300.00

Nordstrom

-12%

Finamore

Womens Shirts Clear Blue

Delivery: Delivery costs apply

$331.00 ~~$376.00~~

LUX LAIR

Vilebrequin

Womens Solid Linen Shirt- Vilebrequin X Angelo Tarlazzi in Blanc at Nordstrom, Size Medium

Delivery: free

$290.00

Nordstrom

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+19% increase in clicks for clogs

Korks

Auburn Stud Clog in Dark Tan at Nordstrom Rack, Size 10 Brown

Delivery: $9.95

$79.97

Nordstrom Rack

Sanita

Kristel Stud Leather Clog in Black at Nordstrom, Size 10Us

Delivery: free

$137.00

Nordstrom

Pedro Garcia

Midi heel clog in brown suede | Della | Fall winter 25 | PEDRO GARCIA

Delivery: $25.00

$390.00

Pedro García

Sanita

Lissy Clog in Black at Nordstrom, Size 10Us

Delivery: free

$159.00

Nordstrom

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+62% increase in clicks for linen blouses

Burberry

Knight Stamp Cotton T-shirt, Size: XXXL White

Delivery: free

$415.00

Burberry

-25%

adidas

Samba OG Sneakers Core Black / Cloud White

Delivery: $22.00

$117.00 ~~$156.00~~

Slam Jam

Burberry

Knight Stamp Cotton T-shirt, Size: XXXS Black

Delivery: free

$415.00

Burberry

Moncler

Wool Beanie Black Size One size

Delivery: free

$350.00

Moncler

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+141% increase in clicks for Birkenstocks

Birkenstock

Slide Arizona Birko-Flor metallic gold

Delivery: $30.00

$51.39

TheDoubleF

Birkenstock

Womens Arizona Essentials EVA Sandals Gray 36 EU Medium/Narrow

Delivery: free

$49.95

REI

-30%

Birkenstock

Slipper Florida colour Sandcastle Beige

Delivery: $30.00

$94.83 ~~$135.47~~

TheDoubleF

Birkenstock

Madrid Big Buckle Slides, Womens, Beige

Delivery: $35.00

$165.00

Vitkac

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+37% increase in clicks for pearl necklaces