Coastal cowgirl: what is it and how to rock the trend
After coastal grandma and coastal granddaughter, there’s another offshore-themed TikTok trend taking the internet by storm: it’s time for the coastal cowgirl!
The hashtag #coastalcowgirl has amassed 51.7 million views as of mid April, establishing the trend’s viral status. But TikTok isn’t the only driving force behind the new aesthetic’s popularity: numerous celebs, including Kendall Jenner, have become coastal cowgirls themselves, sharing their rustic looks on Instagram.
It very much seems like coastal cowgirl will be one of the hottest trends for summer 2023! If you’ve been wondering how to rock the aesthetic, you’re in the right place: here’s a comprehensive guide to the coastal cowgirl look.
The staples: cowboy hats and boots
No cowboy outfit could be defined as such without the classic cowboy hat/boots combo. According to Stylight’s recent trend report on coastal cowgirl, the demand for these two items has increased by 381% and 47% respectively.
Roan
Flair Boot in Tan Greenland Brown Valour at Nordstrom, Size 7.5
$99.00
Nordstrom
Journee Collection
Chantry Western Boot in Brown Pu at Nordstrom Rack, Size 8.5
$79.97
Nordstrom Rack
Dingo
Thunder Road Cowboy Boot in Camel at Nordstrom, Size 6.5 Brown
$179.00
Nordstrom
Journee Collection
Chantry Western Boot in Oxblood at Nordstrom Rack, Size 6.5 Red
$79.97
Nordstrom Rack
Dingo
Thunder Road Cowboy Boot in Blue at Nordstrom, Size 6.5
$189.95
Nordstrom
Mia
Kyd Western Boot in Taupe/Off White at Nordstrom Rack, Size 6.5
$69.97
Nordstrom Rack
Dingo
Thunder Road Cowboy Boot in Green at Nordstrom, Size 6.5
$189.95
Nordstrom
Getty Images
Coastal fabrics: linen, denim, and light knits
Being a summer trend, coastal cowgirl mainly involves summery and cool fabrics, such as linen, paired with a good old pair of denim shorts. But summer nights can be chilly, and cowgirls need to stay warm: enter the light knit jumper in cotton or one-ply wool. Stylight has registered a 54% increase in searches for light summer knits.
-25%
Polo Ralph Lauren
Navy blue cotton cable-knit jumper
$83.43
$111.24
TheDoubleF
Eileen Fisher
Missy Waffle-Knit Funnel-Neck Sweater White
$148.00
Bergdorf Goodman
Polo Ralph Lauren
Electric blue cotton cable-knit jumper
$185.39
TheDoubleF
Eileen Fisher
Missy Waffle-Knit Funnel-Neck Sweater Black
$148.00
Bergdorf Goodman
Accessories: bandanas and belt buckles
Western accessories like bandanas and exaggerated Texan-style belt buckles are a must! Demand for Western-inspired belt buckles has increased by 34% in the last year.
Cole Haan
Womens Hinged Buckle Belt - Black Size Medium
$70.00
Cole Haan
Shiraleah
Adrienne Belt Bag Brown
$39.99
Rue La La
-25%
Cole Haan
Womens 25Mm Slim Double Loop Belt - Beige Size Medium Brown
$59.95
$80.00
Cole Haan
-50%
Black Suede Studio
Melodie Belt in Black Croc /Gold at Nordstrom, Size Large
$99.00
$198.00
Nordstrom
Cole Haan
Womens Hinged Buckle Belt - Beige Size Small Brown
$70.00
Cole Haan
-50%
Black Suede Studio
City Belt in Black Suede /Silver at Nordstrom, Size Small
$99.00
$198.00
Nordstrom
-64%
Emporio Armani
Belts Red
$72.00
$198.00
Yoox.com
-50%
Black Suede Studio
City Belt in Black Suede /Gold at Nordstrom, Size Medium
$99.00
$198.00
Nordstrom
Outfit ideas
There are two predominant approaches to the coastal cowgirl style: rustic, featuring jeans, linen tops, and leather vests; and romantic, composed of a light and airy dress paired with a bandana. Cowboy hats and boots are always essential!
Hunter
Marisol Waterproof Faux Shearling Cuff Bootie in Black at Nordstrom Rack, Size 10
$104.97
Nordstrom Rack
Diptyque
Sapin (Pine Tree) - Classic Candle at Nordstrom
$88.00
Nordstrom
-41%
Carhartt Work in Progress
Canvas Graphic Tote Pronto Print / Black
$38.00
$64.00
Slam Jam
-88%
Diptyque
Sapin (Pine Tree) - Candle in White/Gold at Nordstrom, Size 51.3 Oz
$55.00
$440.00
Nordstrom
