Why Is Pink Eyeshadow On Every Celebrity’s Eyelids?

If The Bold Type cast is any barometer for what’s happening in the beauty world, it’s time to turn your attention to pink eyeshadow. Yes, ladies and gents, the day is upon us to brush our ‘lids to be brushed with a fabulous shade of fuchsia. Or burnt rose. Or peach. Or copper-pink. Aside from The Bold Type girls, old mate RiRi’s been riding the pink eyeshadow wave, too. As have music style muses Zara Larsson, Dua Lipa, Tove Lo, and pretty much every other cool girl out there.

But why? Turns out pink eyeshadow is a surprisingly wearable hue to pull off, and it totes makes your irises look like magical universes. On a far deeper level, you could say it’s a reflection of the current paradigmatic shift away from traditional gender roles and stereotypes, where pink is a re-appropriated emblem of today’s redefinition of what it means to be a woman. Or you could just think it looks Fergalicious flossy.

We don’t care. We just pray you don’t limit pink eyeshadows to Wednesdays.