5 best beauty products of the year, according to TikTok

TikTok has arguably become the internet’s go-to social media platform for uncovering the latest beauty hacks and makeup trends. Whether you’re looking for skincare tricks or Euphoria-inspired makeup, the Gen-Z-fuelled giant has something for everyone.

Because we too are obsessed with TikTok, we decided to peek into our internal shopping data and see if we could find a link between what’s trending on the app and what’s trending on Stylight.

To check out what we found and shop the five best beauty products of the year, according to TikTok users, scroll below.

What is it: Thousands of TikTok users swear by REN Skincare’s best-selling daily glow tonic.  The dual-action exfoliator is formulated with resurfacing AHAs and BHAs to cleanse pores, hydrate skin, even skin tone, and remove dead skin cells.

Clicks on Stylight: Since spring 2021, clicks on REN Skincare have jumped by a whopping 295 percent on Stylight.

What is it: A sunscreen, a makeup primer, and a highlighter all in one, the Supergoop! Glow Sunscreen is quicking becoming a TikTok favourite. The multitasking sunscreen is formulated with hyaluronic acid and vitamin B5 to hydrate and perfect the skin and comes will all-important SPF 40 protection.

Clicks on Stylight: According to internal Stylight data, clicks on the Supergoop! brand have risen by nearly 1,000 percent since April 2021.

What is it: Available in several formulas, including matte, luminous, acne-fighting, and poreless, e.l.f Cosmetics’ award-winning Putty Primer smooths imperfections and is the ultimate grip for makeup.

Clicks on Stylight: Since spring 2021, global clicks on the brand’s famous Putty Primer have increased by 400 percent on Stylight.

What is it: A celebrity makeup artist go-to, Charlotte Tilbury’s Hollywood Flawless Filter has been gaining viral status on TikTok. A mix between a foundation and a highlighter, the hybrid formula offers light coverage and a glowy finish.

Clicks on Stylight: Clicks on the fan-favourite Charlotte Tilbury foundation-highlighter hybrid have risen by 548 percent since April 2021.

What are they: Liquid blush has been the rising beauty star of 2022. Liquid blushes allow for easy, blendable application, resulting in a more natural finish.

Clicks on Stylight: Clicks on liquid blushes have risen by nearly 1,000 percent on Stylight since the spring of last year.