TIKTOK BEAUTY TRENDS
Summer Edition 2022

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REN Skincare’s AHA Daily Tonic

81.7 K VIEWS FOR #RENAHA
295% INCREASE IN CLICKS FOR REN SKINCARE BRAND ON STYLIGHT

TikTokers are swearing by this tonic by REN Skincare to gently exfoliate and are saying its a must-have when it comes to glowy summer skin. AHA’s and BHA’s have been gaining fame in the last couple years and this new AHA tonic is holding it’s own against skincare veterans like Paula’s Choice, the Ordinary, and Pixi.

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Supergoop! Glow Screen

5.3 M VIEWS FOR #GLOWSCREEN
>1000% INCREASE IN CLICKS FOR SUPERGOOP! SKINCARE BRAND ON STYLIGHT

A sunscreen, make-up primer, and highlighter all in one. This sunscreen by Supergoop! is quickly becoming a favorite especially for those who want to use minimal make-up on hot summer days. The importance of sun protection has become a hot topic in beauty in recent years and this sunscreen seems to be expertly placing a foot in both the make-up and skincare worlds.

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e.l.f Cosmetics Putty Primer

8.2 M VIEWS FOR #ELFPUTTYPRIMER
400% INCREASE IN CLICKS FOR PUTTY PRIMER ON STYLIGHT

Recognized as an an affordable, yet effective drugstore alternative to high end make-up products, e.l.f Cosmetics has become a favorite brand amongst make-up pros and newbies alike. And the putty primer has become viral on TikTok for creating a smooth and poreless base.

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Charlotte Tilbury Hollywood Flawless Filter

39.3 M VIEWS FOR #FLAWLESSFILTER
548% INCREASE IN CLICKS FOR CHARLOTTE TILBURY BRAND ON STYLIGHT

A celebrity make-up artist favorite, this product by Charlotte Tilbury has been gaining viral status on TikTok. A mix between a foundation and a highlighter, this hybrid product offers light coverage and a glowy finish and is a key element to recreating the “clean girl” make-up look that has been trending this year on TikTok.

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Liquid Blushes

131.9 M VIEWS FOR #LIQUIDBLUSH
>1000% INCREASE IN CLICKS FOR “LIQUID BLUSH” ON STYLIGHT

The liquid blush has been a rising star in 2022. With the viral success of the liquid blush from Rare Beauty by Selena Gomez, many make up brands have followed suit, creating their own versions. The liquid form allows for easy, blendable application resulting in a more natural finish that fits so well to the “clean girl” aesthetic of make-up application.

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About this format

Stylight is pleased to present its exclusive “TikTok Beauty Trends” series – a quarterly report featuring a selection of the hottest trends in beauty and skincare happening on TikTok.
The data for Stylight clicks refers to the time period of April 2021 compared to April 2022, TikTok views were recorded on May 15th.