New Tastemakers in Fashion

Don’t get us wrong, we love a fashion moment from industry darlings like Zendaya, Gigi, and Timothée. But we couldn’t help but notice there are some fresh faces (and looks) that deserve some recognition. Their looks and styles are getting noticed and are already affecting and influencing fashion trends. Are they the next big thing in fashion? These 8 new faces are proving their style cred across a wide range of industries, from entertainment, to sports, and music – we took a closer look at their unique styles to see which of their fashion staples are already trending. Cargo skirts, clashing prints, “blokecore”, and more – these new fashion tastemakers are here to set the trends!

Amelia Gray Hamlin

Some may call her a “nepo baby”, but this daughter of the legendary housewife Lisa Rinna, is already proving her modeling chops. She has recently exploded in the last year in the fashion world, walking for major brands like Vivienne Westwood, Diesel, Dsquared2, and Jean Paul Gaultier. She recently walked for GCDS for their Spring/Summer 2023 show – the brand has some of the moment’s trendiest pieces like moto biker jackets, pinstripe skirts and all things sheer and metallic. Over the past year we’ve seen a 229% increase in demand on Stylight.

TikTok is buzzing about her beauty looks which are reminiscent of a 90’s era Angelina Jolie, with dark lips, thin eyebrows, and pale skin. TikTok have nicknamed the look “succubus chic” – and with the hype, searches for the new beauty aesthetic have exploded by 238% on Google. But her “model off-duty” looks are also getting some attention – her laid back style usually consists of cargo skirts, tank tops, oversized bombers, and sport sunglasses – reminding us of another well-known model…dare we say? (Bella). On Stylight we’ve seen an increase of over 1000% for both cargo skirts and sports sunglasses.

238%
increase in searches for “Succubus Chic” on Google

>1000%
increase in demand for sports sunglasses on Stylight

229%
increase in demand for brand GCDS on Stylight

>1000%
increase in demand for cargo skirts on Stylight

Héctor Bellerín

Héctor Bellerín is not only a talented football player with the ability to adapt to a wide variety of situations on the field, but also a fashion icon. His role as a trendsetter spans beyond the football fields. Many users on TikTok describe his style as “blokecore”, an aesthetic which includes baggy jeans, baseball hats, and classic jerseys infused with sportswear and vintage elements. Blokecore has grown 1306% in the last year, with 2.5K searches in the last month alone. One of the key pieces of footwear that goes with the “blokecore” trend has been the Adidas Sambas. They have been getting a lot of hype lately and we’ve seen searches increase for them on Google in the last year by 551%!

But his sense of style is not only limited to one specific aesthetic; he has also appeared in prestigious fashion magazines such as Vogue and GQ as well as walking the runway for Louis Vuitton. He appeared on the cover of GQ magazine wearing an ultra-cool black Prada beret, styled in a nonchalant way and tipped backwards. We’ve seen a 117% increase in demand for berets in the last year on Stylight and we can’t help but notice that others are picking up on this casual way of wearing this classic piece of headwear.

551%
increase in searches for “Adidas Sambas” on Google

117%
increase in demand for beret hats on Stylight

12%
increase in demand for baggy jeans on Stylight

1306%
increase in searches for “blokecore” on Google

Jennifer Coolidge

Jennifer Coolidge, who made her mark in American Pie, is enjoying phenomenal success lately thanks to HBO’s The White Lotus. In the series, Coolidge delivers a remarkable performance as Tanya McQuoid, a lonely, rich (and fashionable) woman on vacation. Tanya’s “Dolce Vita” style has generated real buzz on TikTok and on Stylight, we’ve seen spikes in interest in certain categories like floral dresses (+56% increase in clicks in March 2023). But in real life too, Jennifer Coolidge has a unique and recognizable style. She often favors bold pieces such as chunky jewelry, animal prints and bright colors. Her outfits are often ultra glamorous, vintage, with tight dresses and high heels. On Stylight, we’ve seen a 59% increase in clicks for animal print, and 164% for sheath dresses.

59%
increase in demand for animal print on Stylight

164%
increase in demand for sheath dresses on Stylight

56%
increase in demand for flower dresses on Stylight

Evan Mock

Evan Mock is an aspiring young actor, model and skateboarder from Hawaii. While most know Evan Mock as Aki from the reboot HBO series of Gossip Girl, he started his career as a model when he was discovered by an agency on the street. He has modeled for brands such as Calvin Klein, Louis Vuitton and Saint Laurent. However, for some time now, the Hawaiian has been focusing on his own street style brand called Wahine.

For us, he is in the list of 2023 trendsetters, because no one wears pink hair and goth glamour as stylish and nonchalant as Evan Mock. His style is a mix of skateboard culture, surf lifestyle and high fashion designs. On TikTok the hashtag #evenmockstyle has over 23.8K views and also on Instagram over 1.1 million people follow Evan Mock. His genderless style, which is at the same time a mix of different subcultures, symbolizes important fashion trends of the year. For example, typical items of Evan Mock styles are also in great demand on Stylight. Compared to last year, the demand for tank tops is 425% higher, as well as for vests (15% higher).

45%
increase in demand for varsity sweaters on Stylight

15%
increase in demand for vests on Stylight

425%
increase in demand for tank tops on Stylight