Fall 2023 is shaping up to be an interesting fashion season, with jacket and coat trends that reflect both the rich heritage of classic styles and a bold, contemporary approach. The runways were invaded by a palette of warm colors, ranging from beige, brown to bright red tones, and the strong presence of materials such as leather and suede. But what will be the main trends in coats and jackets for the fall? We analyzed the purchasing behavior of our 120 million annual users as well as searches on Google and social networks and were able to highlight the following 7 major trends:

#1 The leather bomber jacket
If the classic leather jacket remains a fall staple, the start of the 2023 school year heralds a dazzling return to the leather bomber jacket in particular. This trend that fuses the boldness of urban style with the timeless elegance of leather is highlighted by globally recognized fashion icons such as Hailey Bieber, as well as sisters Gigi and Bella Hadid to name a few. On Stylight, we were able to see a 169% increase in clicks for leather bomber jackets . It should also be noted that the faded leather look is also at the heart of the trends (+34% increase in searches on Google compared to the previous year).
#2 Coats with an integrated scarf
The maxi scarf will be one of the big trends for fall winter 2023, and coats with an integrated scarf will therefore logically be a must-have for the colder months. Combining contemporary aesthetics with clever functionality, this coat epitomizes practical elegance. It seems that the it-girls have set their sights on the Toteme coat with scarf. Toteme ‘s signature minimalism shines through this design, with clean lines and subtle details that add a hint of understated sophistication. The brand is currently experiencing a spike in interest and traffic on Stylight of 218%.
#3 The oversized blazer
This fall, the oversized blazer is also making a spectacular comeback on the fashion scene, quickly becoming a must-have adopted by many influencers and renowned personalities, such as Hailey Bieber, Margot Robbie, and Alexa Chung . This iconic garment, revisited in oversized and relaxed proportions, injects an instant dose of style into any outfit. The craze for this garment among influential fashion figures demonstrates its status as a staple of the fall wardrobe, capable of transforming any outfit into a style statement. On Stylight, demand for oversized blazers increased by 143%.
#4 Red, for coats and jackets
The resurgence of the color red in the fashion world, amplified by trends such as the “tomato girl” aesthetic popularized on TikTok, is not going unnoticed this season. This bright and vibrant hue brings a burst of energy to the fall wardrobe and the red coat is emerging as a must-have in this trend. Seen during the Fall/Winter 2023 runways, red coats and jackets are already seeing a 22% increase in clicks on Stylight compared to last year.
#5 The long, black coat
Fall 2023 also marks a strong comeback of the timeless classic: the long black coat. Symbol of elegance and sophistication, this emblematic coat finds its place at the top of trends this season (Chanel, Prada, Khaite, Givenchy, Dolce Gabbana …). From flowing and minimalist cuts to more structured lines with notably wide shoulders, the long black coat adapts to all styles and all occasions, making it an absolute must-have for Fall/Winter 2023. On Stylight, we have already was able to see an 84% increase in clicks.
#6 Suede coats and jackets
Fall 2023 also celebrates a particular material: suede. This season, suede becomes the undisputed protagonist of coats and jackets, especially in beige and brown tones that bring a note of discreet sophistication. Whether it’s a long suede trench or coat or a shorter cut jacket, suede seems to be making a comeback, a theory confirmed on Stylight by a 151% up tick in clicks.
#7 Leather trench coats
Finally, we were able to note the emergence of a last essential trend: the leather trench coat. Worn by fashion icons such as Caro Dauer, Sophia Roe, and Pernille Teisback, this revisited classic embodies rebellious elegance and contemporary charisma. And this trend seems to be popularizing as September approaches: we’ve already seen a 78% increase in clicks on Stylight.
About these numbers:
Stylight is the go-to platform for online shoppers to find and compare premium fashion, beauty and home products from the best online stores and international brands. Our site has over 1,500 partner stores, 120 million online shoppers per year, and 15 international markets where our site is available. On Stylight Insights, we publish exciting e-commerce insights and statistics that provide insight into our users’ search and purchase behavior. For this report, we analyzed the search behavior of our users on an annual basis between January 1 and August 28, 2023 compared to the same period in 2022.
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