Be a Global Citizen in Superdry

Superdry

Superdry are at the forefront of contemporary, urban street-wear. Bright colours combined with bold prints and distinctive branding make Superdry a highly recognizable and influential brand. The Superdry online shop at Stylight stock all the garments and accessories to boost your street-cred and give your style a youthful and current edge.

Be a Global Citizen in Superdry

It has never been this easy to travel and gain first-hand experience in a foreign land. Often times, these trips end in great creative projects that fuse different cultures. There’s no brand that better represents this fusion than Superdry, a British brand that was born after a trip to Tokyo. This contemporary brand mixes vintage Americana and Japanese-inspired graphics with British style to offer a wardrobe that’s wearable anywhere in the world.

Pack your own suitcase filled with Superdry clothes and take a tour of the brand’s favorite cities.

Tokyo, Japan

Home to quirky street style and neon lights, hit the streets of Harajuku to take in the unique fashion scene yourself. The brand’s catchphrase is written in Japanese, though, the translation is nonsense. It’s Superdry’s way of poking fun at Engrish, which is the term given to the meaningless English phrases often printed on Japanese clothes. It goes to show that language can be lost in translation, but the appeal of your Superdry graphic tee is understood worldwide.

Brooklyn, New York

Head across the East River to experience Americana 2.0 in New York’s hippest borough, Brooklyn. Follow the Brooklynites lead on how to put together a chill, laidback look that’s decidedly American. You can’t go wrong with a plaid flannel shirt, a pair of jeans and a comfy hoodie for cooler temperatures. Explore the neighborhood’s pour-over coffee shops, indie bookstores and a farmer’s markets for the full experience.

London, England

Visit Superdry’s headquarters and the birthplace of dapper style, London, England. Superdry’s signature aesthetic may be more casual than Saville Row, but you’ll find the tradition of impeccable tailoring even in their casual clothes. Be prepared for the infamous gray and drizzly British weather by sporting a warm jacket and a pair navy chinos.

Superdry shows us that the best styles are born out of multiple cultures. Whether your travels take you to these three cities or somewhere else, you’ll be sure to have an inspirational trip wearing Superdry.

Look super in head-to-toe Superdry.

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