Wear A Piece of America On Your Wrist

Shinola Watches

Make time for a little American-made luxury with Shinola watches on Stylight. The classic collection features timepieces by this well-known fashion brand that are built to last the passage of time and the test of style. A Shinola watch is the perfect companion to any sartorial ensemble. With its signature boldfaced and durable leather and metal straps, this essential accessory toes a thin line between high luxury and casual elegance.

Wear A Piece of America On Your Wrist

Want a really nice well-made watch that’s not only a fine timepiece and built to last, but outshines all the competition? Hint: You don’t need to travel to Switzerland to experience the first-class luxury and unique craftsmanship that goes hand in hand with a quality timepiece. The answer is right here in one of America’s most well-known cities.

While many know Detroit’s more recent reputation for crime and ruin, few know it as the epicenter for Shinola— America’s first watch company in decades to produce timepieces at scale. Here, we’re diving into the backstory of the brand that’s reclaiming American quality and redefining local luxury.

Why Detroit?

Set up in 2011 in the former manufacturing powerhouse of Detroit, a city scarred by race riots and the collapse of the motor industry, all-American brand Shinola has struck a chord with post-recession America. It tells the kind of story that feels tailor-made for the masses and caters specifically to the fashion set who’ve come to appreciate the allure of buying locally made goods. At a time when mass-production from China floods the market, Shinola has created a classic, functional and authentically American aesthetic that manages to feel both clean and modern. To drive home that commitment, the company selected Detroit as its base.

Why Now?

Shinola is different from most watch brands in that it was created from scratch. Founded as a shoe polish maker in Rochester, N.Y., in 1907, the brand didn’t become a household name until World War II, and subsequently went under in 1960. Most investor types would have run away from a brand with that kind of cultural baggage, yet entrepreneur Tom Kartsotis bought the rights of the name in 2011 to fulfill his dream of reviving America’s manufacturing identity. This couldn’t have come at a better time, given the recent trend in buying local, handmade, ethically produced goods.

Why Is It Special?

Built with only the best available watch components, Shinola utilizes a unique production process to hand-build each item, one at a time. This is the redefinition of luxury—a sensible realization that a brand name is worth nothing beyond the quality of the product it’s printed on, and a deep-rooted belief that products should be built to last —in America. That’s why Shinola is proud to make watches that last a lifetime or longer.

Shinola has successfully reclaimed the art of making watches in America, and what’s better than showing some national pride by wearing one on your wrist.

The wrist is where American is made.

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