Why You Should Have A Prana Jacket In Your Closet

Why You Should Have A Prana Jacket In Your Closet

Some things are so perfect the way they are that they shouldn’t be messed with, like chocolate cake, red lipstick and apple martinis. The clothing we put on our backs is also on the list, and outdoor brand Prana understands this. They know that the best materials aren’t born in a test tube at some laboratory far far away. They come from your backyard—literally.

By welcoming a Prana jacket into your wardrobe, you’re investing in a brand dedicated to so much more than making you look good (though that’s important, too). Here’s why you should let a Prana jacket keep you warm.

No Funny Business

Prana only sources its cotton from organic growers. That means no harmful pesticides,  genetically engineered seeds or some obscure synthetic material are making their way into your jacket—just Mother Nature’s very best.

Making The World Go Round

Not only is it beneficial to know what your clothing is made from, but where it’s made. Prana does its part by working with international partners that make it their business to improve the working environment of textile workers. Because protecting human rights equals happy workers, and happiness makes the world go round.

A Second Chance

Wool is too precious to be discarded after one lifetime. That’s why Prana gives it a second chance by returning used wool garments to a fiber state before reproducing them as new ones. They strive to make fashion more sustainable, one jacket at a time.

You work too hard to invest your money in clothing that’s been tampered with. Have peace of mind knowing the materials for your Prana jacket were plucked from nature’s very best.

Going green never looked so good.

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