New Balance, founded in 1906 in Boston, has developed into a globally recognized brand for sportswear and shoes. The company is distinguished by its diverse product range, known for high quality and a comprehensive size selection. The running shoes, which are the core of the brand, are particularly noteworthy. Models like the New Balance 320, 574, 990, and 997 have established themselves as icons and delight both runners and sneaker enthusiasts alike. In addition to running shoes, New Balance also offers shoes for basketball, soccer, and skateboarding, with the latter developed under the New Balance Numeric line in collaboration with professional skateboarder Jamie Thomas. The brand appeals to both athletes and casual sports enthusiasts and has earned an excellent reputation, especially among running enthusiasts. Recently, New Balance has increasingly focused on sustainability, aiming to use solely renewable energy by 2025. Furthermore, the resale program 'Reconsidered' has been introduced, allowing the sale of used shoes and thus contributing to waste reduction.