Don’t know designer Simon Miller? You’re missing out

Simon Miller is the fashion label taking the style set by storm. Not familiar with the American brand? Here’s 5 things to learn… Prepare to impress friends with your fashion knowledge!

1.It’s not just one designer

Simon Miller may own the brand, but the label’s design and creative direction comes from uber-cool New Yorkers Daniel Corrigan and Chelsea Hansford.

2. It started out as a menswear brand

The label launched in 2008 as a men’s denim brand before evolving into women’s ready-to-wear, bags and collaborations by 2014. Lucky for us!

3.  The Bonsai bucket bags are a street style favourite

Having dominated the street style scene and been scooped up and celebrated by a plethora of stylish editors, the simple Bonsai bag has become a force to be reckoned with. We’ll take one in every colour (and there are lots!).

4. They do great jeans

Using the best denim imported from Japan and eco manufacturing techniques in Los Angeles, every pair of Simon Miller jeans has authentic, quality washes in American fits.

5. It’s for active city girls

“I think the girl we design for is laid-back, but with a sophisticated edge.” Chelsea told Matches Fashion in a recent interview. “Someone who’s eclectic, loves denim, loves the outdoors and city life, traveling the world—but of all ages.” Sound like you? Then get shopping now!