Fashion bloggers in their 30’s you should know about in 2025

Just like all good things in life – cheese and wine, for example – we believe fashion sense only improves with age. If you’ve been scrolling Instagram and chasing Outfit of the Day posts but nothing quite seems to be clicking anymore, you may have matured beyond the fashion influencers you’re currently following.

Each generation has its own style, and your generation is full of successful entrepreneurs, cool mums, and seasoned fashionistas… probably not unlike you! Here are ten influencers in their 30s who are sure to be your next style guru.

• Age: 34
• Location: France
• Why you should follow her: With over 200K followers on Instagram it’s no question that Ellie is an influencer to watch. This French fashionista loves bold colors and patterns and flowing silhouettes.

• Age: 39
• Location: Los Angeles, California
• Why you should follow her: Chriselle Lim is no stranger to the fashion world. She founded her own fashion and lifestyle brand, The Chriselle Factor, has worked as a stylist and fashion editor, and is a veteran of the fashion week scene. An American fashion influencer, she has amassed over 1.5 million followers on Instagram.

• Age: 37
• Location: Los Angeles, California
• Why you should follow her: Founder of the popular Thrifts and Threads blog, Brittany describes her style as “cool, comfortable, and a bit edgy”. She’s worked with brands like Dior, H&M, Marc Jacobs, and YSL. She might be a Millennial but her accounts are also wildly popular amongst the Gen Z crowd.

• Age: 37
• Location: Milan, Italy
• Why you should follow her: One of THE original influencers, Chiara got her start in fashion through her popular blog The Blonde Salad. She has since launched her own brand and even produced and starred in a docuseries about her life. Follow her for her bold, sexy and daring style.

• Age: 37
• Location: Los Angeles, California
• Why you should follow her: An alum of the elite Forbes 30 under 30 list, Aimee is a person to know in the fashion world. She’s an ambassador for top brands like Chloé, Giorgio Armani, and Dior.   Follow her for cool, Californian style.

• Age: 36
• Location: British born, but living in New York
• Why you should follow her: A pro when it comes to streetstyle, her popular YouTube series features street interview with NY locals about their personal style. Follow her for behind-the-scenes fashion week content.

• Age: 38
• Location: Madrid, Spain
• Why you should follow her: Considered to be one of the first Spanish fashion influencers, Gala has amassed over 1.5 million followers on Instagram. Follow her for a dose of Vitamin C inspired outfits.

• Age: 39
• Location: Copenhagen, Denmark
• Why you should follow her: Fashion influencer and interior design enthusiast, Pernille is an expert in the Scandi style. Follow her if you’re looking for minimalistic fashion inspiration.

• Age: 39
• Location: Milan, Italy.
• Why you should follow her: The Italian influencer has partnered with numerous fashion brands like Moschino, Michael Kors, and Chanel. Follow her for beautiful black and white photos and her chic, elegant style. 

• Age: 37
• Location: French born, London based
• Why you should follow her: One of the elite fashion influencers, Camille has worked with Miu Miu and Maison Valentino. Follow her to know what’s really on trend right now.