These are the best dress brands for millennial brides
The bridal industry is flourishing with millennial brides at the helm. And while shifting behaviors in the wedding industry are rearranging what couples are choosing to spend their money on, millennials still spend, on average, $10,000 more than Gen Xers on their big days. Millennial couples are prioritizing decor, photography, and personalized mementos over traditional wedding costs, making the ‘gram factor a deciding component of budget talks.
With that being said, no Pinterest wedding board would be complete without a scattering of wedding dresses complimenting its neighboring floral and table decor pins. Wedding dresses rank, on average, 11th on a couple’s wedding expenses. In 2019, Stylight saw a 352% increase in clicks on wedding dresses globally, with the average price of a wedding dress sitting just under $900.
When choosing a wedding dress, millennial brides are prioritizing sustainable, affordable and re-wearable gowns. According to internal Stylight data, these are the top bridal brands for millennials…
Although Millennials are less likely to tie the knot than older generations, the average age to get married is still between 25 and 30, according to the US census.
Reformation
For stylish and sustainable brides, LA-based Reformation saw a 105% increase in clicks on Stylight last year. While the brand’s ready-to-wear pieces are widely loved by celebrities and street style stars alike, Reformation’s romantic bridal-like dresses are being adopted as a millennial wedding favorite. The brand’s champagne Verbena dress is the top-clicked under $1000 wedding dress on Stylight.
Givenchy
Logo-Embroidered Cotton T-Shirt - White
$479.80
Italist
Alexander Wang
Ryan Shoulder Bag - Black
$403.64
Italist
UGG
Ankle Boot - Beige
$276.36
Italist
Marc Jacobs
Grained Calf Leather Shoulder Bag - Beige
$284.85
Italist
Dolce & Gabbana
Cotton Formal Dress Shirt - White
$184.75
Italist
Coach
Tabby Shoulder Bag - Black
$472.67
Italist
Marc Jacobs
Grained Calf Leather Shoulder Bag - Beige
$322.53
Italist
Palm Angels
Cotton Denim Jacket - Blue
$377.65
Italist
& Other Stories
With design ateliers in Paris, Stockholm and Los Angeles, ready-to-wear and beauty brand & Other Stories has exploded in popularity on Stylight since the beginning of 2020. At under $150, & Other Stories’ white jacquard maxi dress in white is their top-clicked wedding gown.
-20%
& Other Stories
corset front tiered maxi dress in floral print-Pink
$220.00
$275.00
ASOS
-34%
-24%
& Other Stories
crochet knitted midi dress in pink and red twist
$84.36
$111.00
ASOS
-30%
& Other Stories
corset front tiered maxi dress in pink
$125.30
$179.00
ASOS
-20%
& Other Stories
linen puff sleeve midaxi dress with split in floral print-Multi
$138.00
$172.00
ASOS
-35%
& Other Stories
3D sheer jacquard maxi dress with volume sleeves in light orange
$135.20
$208.00
ASOS
-25%
& Other Stories
maxi dress with ruffle sleeves and open back in black
$104.25
$139.00
ASOS
According to a newlywed survey conducted by WeddingWire, 80% of wedding planning is conducted online, with 35% of millennials relying on the Internet to check out wedding dresses and attire.
ASOS
ASOS’s wedding line is perfect for the money-savvy millennial bride. The top-clicked ASOS wedding dress comes in at just under $200. While from afar this lace gown might come across as traditional, the bridal look is actually a combination of a crop top and skirt.
Bariano
tiered contrast lace maxi dress in white
$443.00
ASOS
Jarlo
all over lace bardot maxi dress in white
$237.00
ASOS
Vesper
lace jumpsuit in white
$98.00
ASOS
Asos
v neck lace wedding dress-White
$261.00
ASOS
Asos
lace halter neck maxi wedding dress-White
$190.00
ASOS
Self Portrait
The classically feminine brand Self Portrait is home to both romantic bridal and elegant wedding guest attire. Interest for the brand has grown nearly 100% since January, with its white, intricately laced dresses being favored among millennial brides.
Self Portrait
Textured Knit Mini Dress White
$570.00
Bergdorf Goodman
Self Portrait
Lace Boucle Midi Dress White
$750.00
Bergdorf Goodman
Self Portrait
Tweed Dress - Cream White
$521.07
Italist
Self Portrait
Self-Portrait Polka Dot Maxi Dress White
$244.99
Rue La La
Self Portrait
Pointelle Knit Bicolor Dress - White
$523.46
Italist
-40%
Self Portrait
Pleated georgette mini Dress Female 8 White
$298.00
$497.00
Base Blu
Millennials spend on average $10,000 more than Gen Xers on their wedding, but prefer to invest in the experience rather than the attire, with dresses ranking only 11th on the expense list.
Les Rêveries
New York-based Les Rêveries is a rapidly growing force among moderately-priced designer brands, with the label seeing a 90% increase in clicks since January. Since Les Rêveries launched its capsule bridal collection last year, the Lace Gown in ivory is among its most popular millennial wedding picks.
Givenchy
Logo-Embroidered Cotton T-Shirt - White
$479.80
Italist
-34%
Givenchy
White Cotton Mens T-Shirt
$508.00
$765.00
LUX LAIR
Dolce & Gabbana
Cotton Formal Dress Shirt - White
$184.75
Italist
Dolce & Gabbana
Cotton-Elastane Formal Shirt - White
$216.90
Italist
Dolce & Gabbana
100% Cotton Shirt - White
$313.35
Italist
Dolce & Gabbana
Stretch Poplin Shirt - White
$462.71
Italist
Dolce & Gabbana
Classic Cotton Shirt - White
$518.45
Italist
Dolce & Gabbana
Cotton-Elastane Shirt - White
$523.93
Italist
Rejina Pyo
While the emerging talent Rejina Pyo isn’t traditionally known for its bridal attire, the brand saw a 57% increase in clicks since the beginning of January. Specifically, Rejina Pyo’s Renee dress is a favorite among millennial brides. Plus, it has pockets!
Givenchy
Logo-Embroidered Cotton T-Shirt - White
$479.80
Italist
Alexander Wang
Ryan Shoulder Bag - Black
$403.64
Italist
UGG
Ankle Boot - Beige
$276.36
Italist
Marc Jacobs
Grained Calf Leather Shoulder Bag - Beige
$284.85
Italist
Dolce & Gabbana
Cotton Formal Dress Shirt - White
$184.75
Italist
Coach
Tabby Shoulder Bag - Black
$472.67
Italist
Marc Jacobs
Grained Calf Leather Shoulder Bag - Beige
$322.53
Italist
Palm Angels
Cotton Denim Jacket - Blue
$377.65
Italist
-40%
Anna F.
Sandals Blue
$171.00
$283.00
Yoox.com
-37%
Matteo Pitti
Pumps Blue
$161.00
$255.00
Yoox.com
-66%
Tod's
Pumps Blue
$322.00
$950.00
Yoox.com
-69%
Bruno Frisoni
Pumps Blue
$274.00
$880.00
Yoox.com
-70%
Stuart Weitzman
Thong sandals Blue
$160.00
$540.00
Yoox.com
-68%
Twin-Set
Pumps Blue
$74.00
$233.00
Yoox.com
-36%
Schutz
Sandals Blue
$198.00
$311.00
Yoox.com
-69%
Marc Ellis
Pumps Blue
$77.00
$245.00
Yoox.com
