5 cool Scandi brands every fashion lover should know
It’s true, we happily count ourselves among the growing masses of people enamoured with Scandinavian style and culture. Scandinavian nations, Denmark, Sweden, and Norway, consistently rank as some of the happiest countries in the world, and arguably, the chicest.
From the Danish hygge (a mood for coziness and contentment) to Swedish fika (a socializing coffee break), Scandi culture is deeply entrenched in both personal comforts and social graces.
The key players among the region’s flourishing number of designers bring the culture’s mysa attitude directly to their designs. From Stine Goya’s relaxed silhouettes to Ganni’s use of texture and pattern, these Scandinavian creatives allow us to enjoy the chicest bits of northern Europe, minus the all-consuming cold.
So if you love the style of Scandinavian clothing as much as we do, check out the list below of our absolute favourite northern designers.
1. Ganni
The quintessential Scandi label, Ganni started in 2000 as a cashmere retailer, only to gain cult status in the 2010s under husband-and-wife duo Nicolaj Reffstrup and Ditte Reffstrup.
The brand’s strong suits include a reasonable price range–for a luxury brand, that is–, bold and original designs, and tangible efforts in transparency and sustainability. Ganni has been B-Corp certified since 2022!
Ganni
crochet bikini top - women - Organic Cotton - 32 - Blue
$185.00
FARFETCH
Ganni
A-line denim skirt - women - Cotton - 36 - Blue
$203.00
FARFETCH
-24%
Ganni
Suiting crop top - women - Viscose/Organic Cotton - 36 - Green
$207.00
$271.00
FARFETCH
Ganni
ruffled quilted jacket - women - Fabric - 34 - Black
$395.00
FARFETCH
Ganni
dog-print cardholder - women - Calf Leather - One Size - Black
$102.00
FARFETCH
Ganni
stud-detail leather mules - women - Leather - 36 - Pink
$426.00
FARFETCH
-31%
Ganni
Jolene loafers - women - Polyurethane/Rubber/Polyurethane - 39 - Brown
$362.00
$524.00
FARFETCH
2. Stine Goya
Stine Goya’s eponymous label is all about a fresh and bold approach to Scandinavian design, which is often—wrongly—associated with minimalist silhouettes and muted palettes. Above all, Stine Goya believes in “the power of colour and print”, and “timeless, wearable, and unique designs”.
-5%
Stine Goya
floral-print cross-body bag - women - Recycled Polyester - One Size - Neutrals
$274.00
$289.00
FARFETCH
-29%
Stine Goya
five-pockets cuffed jeans - women - Organic Cotton - 27 - Blue
$223.00
$312.00
FARFETCH
-10%
-40%
Stine Goya
SGCarola pants - women - Organic Cotton - S - White
$277.00
FARFETCH
-29%
Stine Goya
lace-up mesh sneakers - women - Calf Leather/Nylon/Rubber/Calf Leather - 40 - Pink
$294.00
$413.00
FARFETCH
Stine Goya
striped polo top - women - Organic Cotton - M - Blue
$289.00
FARFETCH
Like many Scandi labels, Saks Potts is based in Copenhagen, but their relationship with the city goes way beyond: founders Catherine Saks and Barbara Potts, both Copenhagen natives, find in the Danish capital endless inspiration and the perfect setting for all things Saks Potts-related. The founders, inspired by modern minimalism and 90s style, aim to design clothing for contemporary cool girls.
The brand has just celebrated its 10th anniversary – and has become one of the most anticipated shows during Copenhagen’s Fashion Week. Their designs are beloved worldwide – boasting some high profile fans like Bella Hadid, Cardi B, and Kendall Jenner.
Saks Potts
SS23 White Denim Zoe Skirt Size XS
$153.64
HEWI
-48%
Saks Potts
Cardigans Black
$208.00
$398.00
Yoox.com
Saks Potts
Pink Monogram Milan Coat Size XS
$137.64
HEWI
-36%
Saks Potts
Midi skirts Pink
$322.00
$504.00
Yoox.com
-4%
-28%
Saks Potts
Tops Green
$237.00
$330.00
Yoox.com
-47%
Saks Potts
Irene Shirt Black
$198.00
$376.00
Baltini
-84%
Saks Potts
Blazers Pink
$156.00
$1,001.00
Yoox.com
Royal College of Art (London) alumna Cecilie Bahnsen founded her label in 2015, with the aim to fuse traditional French couture and Scandinavian design culture. Building each collection on the previous one, Cecilie Bahnsen offers a contemporary take on femininity.
-78%
Cecilie Bahnsen
Hats Pink
$106.00
$477.00
Yoox.com
-60%
Cecilie Bahnsen
Greta mohair-blend top Orange
$336.00
$840.00
Mytheresa
-81%
Cecilie Bahnsen
T-shirts White
$120.00
$639.00
Yoox.com
-86%
Cecilie Bahnsen
Pants White
$176.00
$1,247.00
Yoox.com
-81%
Cecilie Bahnsen
Mini dresses Green
$262.00
$1,354.00
Yoox.com
Scandi, but then make it sexy! Birger Christensen’s Copenhagen-based brand ROTATE is all about building the perfect going-out wardrobe full of attention-grabbing pieces and sexy mini dresses. Their unique yet affordable creations are the perfect statement piece.
-39%
Rotate
leopard-pattern crop top - women - Spandex/Elastane/FSC Viscose - 34 - Brown
$185.00
$302.00
FARFETCH
Rotate
Floral mesh gown Blue
$500.00
Mytheresa
-30%
Rotate
Floral maxi dress Red
$388.00
$555.00
Mytheresa
-30%
Rotate
Floral-appliqué strapless gown Blue
$493.00
$705.00
Mytheresa
-40%
Rotate
Bridal lace-trimmed satin maxi dress White
$333.00
$555.00
Mytheresa
-20%
Rotate
Floral embroidered mesh maxi dress Purple
$360.00
$450.00
Mytheresa
Rotate
Bridal satin midi dress White
$520.00
Mytheresa
-30%
Rotate
Wool and alpaca-blend sweater Gray
$283.00
$405.00
Mytheresa
