Diesel, the iconic brand founded by Renzo Rosso in 1978, embodies the essence of alternative fashion and accessible luxury. Known for its rock-and-roll aesthetic and provocative advertising campaigns, Diesel revolutionized the world of denim with its ripped and vintage-look jeans. The product range has expanded over the years, including not only jeans but also casual clothing, accessories, eyewear, footwear, and underwear. The Diesel Black Gold line represents the high-end segment of the brand, combining denim expertise with refined tailoring elements. Recently, under the direction of designer Glenn Martens, Diesel has embarked on a path of renewal, presenting more elevated and experimental collections that have brought the brand back to the forefront of global attention. The introduction of the Diesel Sport line and the opening of the SS23 show to the public testify to the brand's commitment to innovation and democratization of fashion. Diesel attracts a clientele that values creativity, irony, and individuality, counting among its admirers celebrities like Kylie Jenner, Dua Lipa, and Julia Fox. With a growing focus on sustainability and the use of recycled materials, Diesel continues to evolve, maintaining its position as a reference point for those seeking alternative and high-quality fashion.