Ash, founded in 2000 by French shoe designer Patrick Ithier and Italian entrepreneur Leonello Calvani, has become a trendsetter in the fashion industry. Known for its innovative designs and high-quality materials, Ash offers a diverse range of products including footwear, handbags, accessories, and ready-to-wear clothing. The brand's iconic wedge sneakers and high-heeled sneakers have revolutionized the fashion world, blending style with comfort. Ash's product line extends to boots, sandals, and flats, all crafted from premium materials like leather and nubuck. The brand's aesthetic combines edgy glamour with a boho spirit, appealing to urban-dwelling, style-conscious individuals who value both fashion and functionality. In 2015, Ash expanded its offerings with the launch of the ASH Studio Paris ready-to-wear collection, further solidifying its position in the fashion industry. With over 600 points of sale and 200 branded stores worldwide, Ash has successfully carved out a niche for itself in the USA, Europe, and Asia. Recent campaigns like "FW24 Prefall Looks" and "SS24 Campaign" showcase Ash's commitment to staying at the forefront of fashion trends, continually attracting customers who seek tasteful yet practical designs that seamlessly blend opposites in a harmonious way.