Ash, founded in 2000 by French shoe designer Patrick Ithier and Italian entrepreneur Leonello Calvani, has become a powerhouse in the fashion industry, particularly renowned for its footwear. The brand's product range is extensive, with a strong focus on women's shoes that blend style and comfort. Ash is celebrated for its innovative designs, especially its iconic women's sneakers with heels and wedges. The brand's footwear collection includes everything from rugged lace-up shoes to elegant suede sandals with fringe, all crafted from premium materials like leather, velour, and nubuck. In 2015, Ash expanded its offerings with the ASH Studio Paris ready-to-wear collection, showcasing edgy glamour with a bohemian spirit. Ash caters to fashion-savvy, urban trendsetters who appreciate the fusion of French flair and Italian craftsmanship. The brand's global presence, with over 600 points of sale and 200 branded stores, underscores its popularity among style-conscious individuals. Recent campaigns like "CITY RHYTHM" and "SUNDAZE" reflect Ash's commitment to blending urban aesthetics with high-fashion elements, continually attracting fashion enthusiasts and influencers alike.