Scalp-care is the new skincare
25% INCREASE IN SEARCHES FOR “SCALP MASSAGER” ON GOOGLE
128% INCREASE IN DEMAND FOR “BAMBOO BRUSH” ON STYLIGHT
We’ve heard a lot about skincare over the last few years, but now it looks like beauty is moving into new territory. Scalp-care has been taking over TikTok and influencers are predicting that in 2023 we’re going to be focusing more on healthy hair growth. And since healthy hair starts at the roots, some of the top tips include using a bamboo brush to help stimulate blood flow and improve circulation which can help with hair growth. Scalp massagers are also growing in popularity to help exfoliate and help to distribute hair product evenly. TikTokers have been showing their hair growth journeys on the channel with #scalpcare already reaching 515.5 million views.