Hailey Bieber’s Chrome Nails
203% INCREASE IN CLICKS “CHROME NAIL POLISH” ON STYLIGHT
52% INCREASE IN SEARCH INTEREST FOR OPI’S “FUNNY BUNNY” NAIL POLISH
While the launch of her new skincare line, Rhode, was met with positive reviews on TikTok, Hailey Bieber’s viral chrome “glazed donut” nails have been getting all the attention. Not one to gatekeep, Hailey herself shared her technique on how to copy the look and since then its blown up on the social platform. On TikTok, #haileybiebernails has 165.8M views – and on Stylight, we saw a 203% increase in clicks for “chrome nail polish” as well as a 52% increase in search interest for Hailey’s favorite shade “Funny Bunny” by OPI.