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Brother Vellies
shoes and handbags with the goal of keeping alive traditional African artisanal crafts. In June, James launched the 15 Percent Pledge, asking brands to dedicate 15% of their stock to Black owned businesses. "}” data-sheets-userformat=”{"2":899,"3":{"1":0},"4":[null,2,16573901],"10":1,"11":4,"12":0}”>Powerhouse Aurora James, the creative director and founder of Brother Vellies, started designing shoes and handbags with the goal of keeping alive traditional African artisanal crafts. In June, James launched the 15 Percent Pledge, asking retailers to dedicate 15% of their shelf-space to Black owned businesses. When comparing May to June 2020, clicks for the Brother Vellies increased by +282% on Stylight.