The Best Bridal Brands For Millennials

Based on the shopping preferences of our Millennial brides-to-be, we ranked the best brands for brides right now

Millennials are killing many industries – yet, surprisingly, not the wedding one. At an estimated value of $300 globally (IBISWorld), the bridal retail business is still flourishing. And although Millennials are less likely to tie the knot than older generations, the average age to get married is still between 25 and 30, according to the US census.

So yes, Millennials do want to get married: but they do it on their own terms. Shifting behaviours have led to significant changes in the industry. According to a newlywed survey conducted by WeddingWire, 80% of wedding planning is conducted online, with 35% of millennials relying on the Internet to check out wedding dresses and attire.

And there’s more: Millennials spend on average $10,000 more than Gen Xers on their wedding, but prefer to invest in the experience rather than the attire, with dresses ranking only 11th on the expense list. Katarina Sabljic, owner of Dukata Weddings & Events, can only confirm: “The trend we’re seeing is that Millennials are willing to spend most of their budget on anything that would set their wedding apart from the rest. It’s all for the “Gram”.”

What we see on Stylight aligns with these findings: not only did we report a +351.8% increase in clicks on wedding dresses globally throughout the course of 2019, we also determined that the average price of top clicked wedding dresses is only about $890. Turns out, more brides-to-be resort to online shopping when it comes to saying yes to a dress, and favour affordable options to expensive designer gowns.

And what about sustainability? As Millennials grow more concerned about preserving the environment, they are now starting to integrate eco-friendly solutions into their weddings too. “We do see an increase in e-invites instead of traditional paper invites, and of couples using eco-friendly transportation for the big day”, says Katarina. On Stylight, we see this shift happening for what concerns wedding attire. Rather than picking out a dress to only wear it once, Millennial brides choose modern styles that allow them to recycle the outfit. 71% of our top clicked wedding dresses can be easily re-worn in other occasions: and around 20% are non-white gowns, with nude, light rose’ and taupe as top alternative colours. 

Top Bridal Brands for Millennials

These labels offer wedding gowns that are rewearable, under $1000 and sustainable

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OUR CRITERIA

Considering that ideal Millennial dress is sustainable, re-wearable and under $1000, which are the top online bridal brands for Millennials right now? We ranked some of our best Stylight brands based on these 3 criteria, to select which labels we are sure Millennials brides are going to fall in love with.