Swimwear Styles 2021

According to the browsing data of our 120 million international users, we’ve noticed some styles that have taken the spotlight – this summer there is sure to be a swimsuit style for everyone. The classic black bikini or a simple scoop-backed one piece – it looks like we’ve gone back to basics – classically cut swimsuits that are no-fuss, no-frill, are showing up everywhere with a 316% increase in clicks as compared to last year. Another classic that has been modernized this year is built-in sculptured swimwear.

Reminiscent of vintage styles worn by Brigitte Bardot or Marilyn Monroe, this style beautifully supports and flatters every figure and has seen an increase of +68%. However its not just about simplicity this summer, we’ve also seen an increase in both asymmetric styles (+230%) and cut-out swimwear (+182%). From one-shoulder looks to keyhole bikinis, with so many variations within these two trends there are endless possibilities and variations for one to embrace their individuality

Swimwear Colors & Prints 2021

It’s time to talk about prints and colors. This year, one of the biggest swimwear trends is color/print blocking: one swimsuit, but with several colors or prints “blocked” together, creating a unique pattern – just like in the collection by the celebrity brand, Reina Olga. On Stylight, we have seen an increase in clicks of well over 1000% for this swimwear category. Another big must-have for summer 2021 are swimsuits with retro prints and patterns – think 70s style paisley or 90s Versace silk shirts. Just like color block swimsuits, this category has also seen an increase in clicks of over 1000%, compared to the previous year.

Gingham is another one of the biggest print trends of the season – this print has already appeared in many spring collections and it’s now making its way into swimwear, with clicks increasing by 132%. The must-have color this year for bikinis is brown – which is definitely a unique color compared to the pastel and neon shades we’ve seen in recent years. Bikinis in shades of this more subtle, natural color saw an increase of 113% in clicks on Stylight, compared to 2020.

Inclusivity & Sustainability

We are happy to report that sustainability and inclusivity are not just temporary trends – these topics are continuing to be a priority for many brands – swimwear included! Here are the top 3 brands that are making waves within the industry.