GLOBAL CLICKS ON SWIMWEAR CATEGORY, DEC 2019 – MAR 2020
The Stylight Swimwear Report 2020
Pastel hues, 80s high-leg bottoms, animal prints: according to our data, these will be the hottest swimwear trends this summer
When do you know summer is officially on? For us, it’s when we start thinking about buying a new statement bikini. However, if you think that shoppers begin stocking up on swimsuits only at the beginning of the hot season, well, think again. It looks like our 12 million monthly users start dreaming of summer as soon as Christmas is over: on Stylight we have reported a consistent growth in clicks for swimwear since the end of Dec 2019. And even during this difficult time, our shoppers are not slowing down from buying swimsuits!
So what are our users looking for? Which will be the most wanted trends in swimwear this year? Romantic pastel hues, 80s high-leg bottoms, bold animal prints: we have ranked for you the top 7 styles you will be eyeing everywhere by the seaside and by the poolside this summer, as well as the top 7 most clicked swimwear brands right now.