The Stylight Swimwear Report 2020

Pastel hues, 80s high-leg bottoms, animal prints: according to our data, these will be the hottest swimwear trends this summer


When do you know summer is officially on? For us, it’s when we start thinking about buying a new statement bikini. However, if you think that shoppers begin stocking up on swimsuits only at the beginning of the hot season, well, think again. It looks like our 12 million monthly users start dreaming of summer as soon as Christmas is over: on Stylight we have reported a consistent growth in clicks for swimwear since the end of Dec 2019. And even during this difficult time, our shoppers are not slowing down from buying swimsuits!

So what are our users looking for? Which will be the most wanted trends in swimwear this year? Romantic pastel hues, 80s high-leg bottoms, bold animal prints: we have ranked for you the top 7 styles you will be eyeing everywhere by the seaside and by the poolside this summer, as well as the top 7 most clicked swimwear brands right now.





Welcome To The Jungle

Whether it’s the classic and ever-so-sexy leopard print, or the very 90s pink zebra print, animal print is going to be big in 2020. What’s new? We’re seeing designers like Gucci or Stella McCartney play with these prints, adding colourful backgrounds or big logos to freshen them up. Clicks on this trend grew by the tenfold vs 2019.

more clicks on Stylight compared to last year



Pretty Pastels

While 2019 was the year of neon, 2020 is going towards a softer direction: pastel colours are going to dominate swimwear this summer, with clicks on these romantic shades growing by over >1000% vs 2019.

more clicks on Stylight compared to last year



Bow Down

Bows were already all the rage for 2019 winter party-dresses, and this feminine detail has now transitioned to swimwear for summer 2020. We’ve seen a surge in ribbons, bows or knots as embellishments on straps or to help cinch in waist-lines. Our users seem to love this trend, with over +1000% more clicks on this trend vs 2019.

more clicks on Stylight compared to last year



The Frill Of It All

Ruffles, frills, ruches: this year we’ve seen them on dresses, skirts, shirts, and you bet we’re gonna see it on bikinis and one-pieces too. This trend was already quite popular in 2019, and in 2020 it’s grown further, with +665% more clicks globally.

more clicks on Stylight compared to last year

Shop all the latest trends in Fashion, Beauty and Decor

Go to



Behold: The Top-kini

Re-use is probably the big buzzword of 2020, with celebs re-wearing their gowns to the red carpet, and more millennial brides opting for reusable wedding gowns. So it is possible that this trend is now also reaching swimwear? We’ve seen a +183% increase in clicks on bikini tops that resemble more of an actual top, with either short, long or puffy sleeves.

more clicks on Stylight compared to last year



Tie It Up

You know the lace-up top, you know the lace-up boots.. and now, meet the lace-up bikini! This sexy yet simple cut is quite popular among our users, with a +59% growth in clicks vs 2019.

more clicks on Stylight compared to last year

Top Brands 2020

Wonder which swimsuit brands are the hottest right now? Ranked on the n. of clicks received from our shoppers, we were able to identify the most popular brands for swimwear in 2020. Fun fact: our top 7 is dominated by US-based brands, from west-coast labels like Vitamin A to east-coast brands like Montce Swim. We’ve got the whole world dreaming of a hot, wet American summer!




View this post on Instagram


A post shared by Kourtney Kardashian (@kourtneykardash) on

As seen on: Kourtney Kardashian. | Aussie brand BondEye is n.1 in our ranking – the swimsuit label, that takes its name from the über-famous Bondi beach on the outskirts of Sydney, is an Insta-girl favourite, and is known for its fresh animal prints, trendy cuts and materials. In addition, the brand is committed to donating 1 dollar per each order to the I=Change program, an organisation that supports projects aimed at empowering women.




As seen on: Beyonce. | Celebs and online shoppers alike have fallen heads over heels for the Miami based brand Luli-Fama, founded by Lourdes Haniman. These gorgeous swimsuits are known for fitted cuts that highlight curves, as well as vibrant prints.



Vitamin A


As seen on: Gisele Bundchen. | Founded in 2000 by Cali-girl Amahlia Stevens, Vitamin A combines feminine design and sustainable innovation. Amahlia draws inspiration from 1970s beach style, as well as modern-day muses, offering a collection of bikinis made in California from recycled nylon. The brand has just celebrated its 20th anniversary with a limited edition with retro vibes.


Frankies Bikinis


View this post on Instagram

THE WAIT IS OVER. it’s back. #SofiaXFrankies

A post shared by Frankies (@frankiesbikinis) on

As seen on: Kendall Jenner, Hailey Bieber. | Beloved by a never-ending list of celebs, Frankie’s Bikinis was founded in 2014 by the then 18-year-old Francesca Aiello, and is locally made in Los Angeles. The formula of it’s success? Modern styles with ultra-sexy cuts, that make it hard not to Instagram your outfit.




The second green brand to be in our top 10! Prana was born in California and offers a selection of swimwear as well as workout and yoga clothing made from organic cotton and eco-friendly materials.




LA-based Lovewave is a contemporary, feminine swimwear brand, which embodies the Malibu spirit: trendy styles, sexy cuts and pastel hues are what makes it popular.


Montce Swim


View this post on Instagram

☁️ Summer Plaid ☁️

A post shared by MONTCE SWIM (@montce_swim) on

As seen on: Chrissy Tiegen, Priyanka Chopra | Originally from Florida, Alexandra Grief is the creator of Montce Swim. With retro prints, 80’s high-leg bottoms, puffed sleeves, the brand brings together almost all the trends we have highlighted in this report.

About this report

This report is based on Stylight’s internal data collected from our 12 million monthly users on our various international platforms. The selected period for clicks on swimwear is from January 1, 2019 to March 15, 2019, and for the same period in 2020. Top 7 brands are ranked according to number of clicks globally. All other external data has been duly referenced in the report.

written by:

Clara Del Genio

email hidden; JavaScript is required