Our latest results: online shoppers stick to cult classics when it comes to makeup & skincare

2019 was a big year for beauty industry: worth $93.5 billion in the US alone (Statista), it is projected to reach $805 billion dollars in value by 2023 (Reuters). That’s not a surprise, considering the endless amount of fresh trends, brands and products that regularly hit the market, and factoring in the growing appeal beauty has among younger generations, Gen Z included.

With over 100,000 beauty items available on Stylight, we were curious to find out which were the most popular items in make up & skincare of the last 6 months.

Our numbers don’t lie: although the it-products of 2019 have gained momentum, online shoppers stick to products they know and love when it comes to make-up, fragrances & skin care.

What’s more: while users have a taste for luxury brands, they keep a high-to-low approach when shopping, as our rankings feature a varied mix of high-end products and drugstore favourites. Curious to see which products we are talking about? Check out more below.

The top 10 most-clicked-on products per category


lipsticks Foundations NailpolishES Perfumes skincare



1 MAC Lipstick Mini Ruby Woo 2 MAC Lipstick Mini Velvet Teddy 3 Charlotte Tilbury Hot Lips Super Cindy 4 MAC Lipstick Matte All Fired Up 5 Bobbi Brown Luxe Matte Lip Color Crown Jewel 6 MAC Lipstick Shine Plum Dandy 7 Clinique Dramatically Different Lipstick Shaping Lip Color Sugared Maple 8 Charlotte Tilbury Matte Revolution Super Model 9 MAC Powder Kiss Lipstick Sultry Move 10 MAC Lipstick Mini Russian Red

The Favorites


MAC’s iconic Lipstick Mini in Ruby Woo is our n.1 most clicked lipstick. The lipstick retails at $12.


MAC comes in second place with another Lipstick Mini, this time in Velvet Teddy. The lipstick retails at $12.


Charlotte Tilbury’s Hot Lips in Super Cindy comes in as the third most clicked lipstick. It retails at $34.

The average price of the 150 most popular lipsticks:



1 Estée Lauder Double Wear Stay-in-Place Makeup 2 MAC Studio Fix Fluid SPF 15 Foundation 3 MAC Studio Fix Powder Plus Foundation 4 NARS All Day Luminous Weightless Foundation 5 Lancôme Teint Idole Ultra 24h Liquid Foundation 6 IT Comsetics Bye Bye Foundation Full Coverage Moisturiser with SPF 50+ 7 Laura Geller Women’s Natural Radiant Longwear Foundation 8 Clinique Women’s UV Protective Compact Foundation 9 Westmore Beauty Women’s Intensive Skin Serum Foundation SPF 40 10 Lancôme Teint Idole Ultra Wear Liquid Foundation

The Favourites


The n.1 most popular foundation was Estée Lauder’s Double Wear Stay-in-Place Makeup. It retails at $42.


MAC’s Studio Fix Fluid SPF 15 Foundation is the second most clicked foundation. It retails at $31.


MAC’s Studio Fix Powder Plus Foundation comes in third in our ranking. It retails at $31.

The average price of the top 150 most popular foundations:


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1 Morgan Taylor Morph with Me 2 OPI Cozu-melted in the Sun 3 OPI It Never Ends 4 Givenchy Pink Perfecto 03 5 Smith & Cult 1972 6 Butter London Yummy Mummy 7 Smith & Cult Love Lost Lost 8 Essie Forever Yummy 9 Tom Ford Bordeaux Lust 10 Deborah Lippmann Winter Romance


The Favorites


Morgan Taylor’s Morph with Me from the Platinum Illusions Nail Lacquer collection was the n.1 most clicked nail polish. It retails at $11.99.


OPI’s Cozu-melted in the Sun from the Nail Lacquer collection is the second most popular item on our ranking. It retails at $10.50.


OPI’s It Never Ends from the Infinite Shine Long-Wear collection is the n.3 most clicked nail polish. It retails at $13.

The average price of the 150 most popular nail polishes:



1 Dior Miss Dior Cherie 2 LancômeLa Vie Est Belle 3 Kilian Gold Knight 4 Dior J’Adore Absolu 5 Lancôme Idole 6 Le Labo Santal 33 7 Dolce & Gabbana Light Blue 8 Carolina Herrera Good Girl 9 Elizabeth Arden Fifth Avenue 10 Versace Bright Crystal Mon Paris

The Favorites


Dior’s Miss Dior Cherie is the n.1 most clicked perfume, retailing a $100. 


Lancôme’s La Vie Est Belle is the second most popular perfume in our ranking, and retails at $99.


Gold Knight by Kilian is the third favourite perfume on Stylight. It retails at $295.

The average price of the 150 most popular perfumes:



1 Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 2 Foreo LUNA Play Plus 3 BeautyRx Skincare Dermstick for Pores 4 MAC Prep + Prime Fix+ 5 Kiehl’s Ultra Facial Cream 6 Kiehl’s Clearly Corrective Dark Spot Solution 7 Foreo LUNA Mini 2 8 Vichy Mineral 89 Daily Skin Booster 9 Lancôme Génifique Youth Activating Eye Cream and Concentrate Duo 10 Kiehl’s Calendula Herbal Extract Toner

The Favorites


Estée Lauder’s Advanced Night Repair Synchronized Recovery Complex II is the n.1 most clicked skincare product on Stylight. It retails at 103$. 


The LUNA Play Plus from FOREO is the second most beloved skincare product on Stylight. It retails for $49.


BeautyRx Skincare’s Dermstick for Pores is the third most beloved skincare product on Stylight. It retails at $29.

The average price of the 150 most popular skincare products:

About this report

Products selected are ranked by number of clicks, and measured on internal Stylight data from our 12 million monthly users and over 100,000 beauty products. Time frame selected for Stylight internal data is from 07.01.19 to 01.25.20. Please note that products were selected only once in ranking based on type, and not repeated if same item was featured in different hues or shades.  

written by:

Clara Del Genio

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