The Stylight
Best of Beauty Report

Vanity is thriving. With an estimated value of more than $532 billion, the global beauty industry is flourishing from a seemingly endless supply of new eco-friendly and diverse beauty brands, celebrity product drops, and influencer-endorsed merchandise.

With a cult-like devotion to “It” products: the be-all-end-all face cream, age elixir serum, and lash-enhancing mascaras, sales of skincare and beauty products reached an all-time high in 2018, resulting in nearly $19b in the US.


To create The Stylight Beauty Report, we looked at the shopping behaviour of our 12 million monthly users and analyzed the most frequent products, brands, and categories they were searching for and clicking on.

With more than 110,000 beauty products available on Stylight, this report will reveal the 10 most popular lipsticks, foundations, nail polishes, perfumes, and skin care products among our users. This is the Stylight Best of Beauty report.

The top 10 most-clicked-on products per category



1 Bobbi Brown Luxe Matte Lip Color 2 Nars Powermatte Lip Pigment 3 YSL Women’s Tatouage Couture Lip Stain 4 YSL Women’s Rouge Pure Couture: The Slim Matte Lipstick 5 YSL Women’s Rouge Pure Couture Satin Radiance Lipstick 6 Bobbi Brown Lip Color 7 Charlotte Tilbury Hot Lips 8 Bobbi Brown Crushed Lip Color 9 Charlotte Tilbury Matte Revolution 10 Bobbi Brown Crushed Lip Color

The Favourites


Bobbi Brown‘s Women’s Luxe Matte Lip Color in Boss Pink came in as our no.1 most-clicked-on lipstick in 2019. The lipstick retails for $37.


The best-selling Nars Powermatte Lip Pigment in You’re No Good red is our second most-clicked-on product this year. The liquid lipstick retails for $26.


YSL Beauty‘s Tatouage Couture Lip Stain in 25 Beige Secret is Stylight’s third most popular lip product. The lip stain retails for $37.

The average price of the 150 most popular lipsticks:



1 Estée Lauder Double Wear Stay-in-Place Makeup 2 Bobbi Brown Women’s Skin Long-Wear Weightless Foundation SPF 15 3 Nars All Day Luminous Weightless Foundation 4 Lancôme Teint Idole Ultra 24h Liquid Foundation 5 Dior Forever Undercover 24H Full Coverage 6 Nars Women’s Natural Radiant Longwear Foundation 7 Shiseido Women’s UV Protective Compact Foundation 8 Bobbi Brown Women’s Intensive Skin Serum Foundation SPF 40 9 Dior Diorskin Forever 10 Hourglass Women’s Vanish Seamless Finish Foundation Stick

The Favourites


The most-searched-for foundation on Stylight is the Estée Lauder Double Wear Stay-in-Place Makeup. The product retails for $42.


Bobbi Brown‘s Long-Wear Weightless Foundation SPF 15 rings in at no.2. It retails for $46.


The Nars All Day Luminous Weightless Foundation is our third most-clicked-on foundation. It retails for $49.

The average price of the 150 most popular foundations:

Nail Polishes

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1 Deborah Lippmann I Put A Spell On You 2 Givenchy Pink Perfecto 03 3 Smith & Cult Ceremony Of Secrets 4 Smith & Cult A Little Lovely 5 Christian Louboutin Bolidonna 6 Deborah Lippmann Happy Birthday 7 Smith & Cult Love Lost Lost 8 YSL 108 Mauve Alternatif 9 Nars Trouville 10 Nars Bad Influence

The Favourites


Deborah Lippmann‘s Gel Lab Pro nail polish in the shade I Put a Spell On You is the no.1 most popular nail polish on Stylight. The nail polish retails for $20.


Givenchy Beauty‘s Pink Perfecto 03 nail polish is our 2nd most-clicked-on nail product. The varnish retails for $24.


Smith & Cult‘s Ceremony of Secrets shade is our third most-clicked-on product. It retails for $18.

The average price of the 150 most popular nail polishes:



1 Dior Miss Dior 2 Bvlgari Omnia Crystalline 3 Guerlain Mon Guerlain Floral 4 Dior J’adore By Christian Diort 5 DKNY Be Delicious 6 Bvlgari Goldea 7 Tocca Florence 8 Guerlain La Petite Robe Noire 9 Lancôme La Vie Est Belle 10 YSL Mon Paris

The Favourites


Miss Dior by Dior rings in as the no.1 most popular perfume on Stylight. The fragrance retails for $110.


The Omnia Crystalline fragrance from BVLGARI is Stylight’s second most-clicked-on perfume. It retails for $90.


Guerlain‘s Mon Guerlain comes in as the no.3 most-popular women’s fragrance. It retails for $130.

The average price of the 150 most popular perfumes:



1 Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 2 Egyptian Magic All-Purpose Skin Cream 3 Kiehl’s 1851 Womens Ultra Facial Cream 4 Clinique Dramatically Different Moisturizing Lotion 5 Kiehl’s 1851 Womens Calendula Herbal Extract Alcohol Free Toner 6 Estée Lauder Revitalizing Supreme + Global Anti-aging Cell Power Crème 7 La Mer The Revitalizing Hydrating Serum 8 Clinique Moisturizer + Concentrate for Pores & Uneven Skin Texture 9 Kiehl’s 1851 Womens Midnight Recovery Concentrate 10 La Mer Womens Crème De La Mer

Let’s Talk About Skin Care

The global skincare market is one of the most rapidly growing sectors in the already mammoth-sized self-care industry. An industry outlook from Euromonitor reported that in 2018, skincare had experienced the strongest growth globally against all other cosmetic categories, including hair and makeup products. The largest share of skincare sales can be seen in premium and mass anti-ageing products, followed by premium facial moisturizers, and skincare sets.

Comparing the 10 most-clicked skincare products on Stylight to the global Euromonitor data, the results stack up. Four out of the 10 products are anti-ageing specific, followed by facial moisturizers and multipurpose creams.

The average price of the 150 most popular skincare products:

written by:

Kayla Kuefler

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