6 TIKTOK-APPROVED TRENDS FOR 2022
From cottagecore and the return of pop-punk to the revival of various Y2K trends, TikTok was a major influencing factor for fashion trends and aesthetics in 2021. #Fashiontrends has almost 600 million views on TikTok, making the platform a hot spot for fashion inspiration – and this year will be no exception. We took a look at some of the trending fashion items on TikTok and after seeing click increases on Stylight, we predict they will be some of the most sought-after pieces in 2022.
The checkerboard print
A classic 60s and 70s-inspired print that’s surprisingly easy to wear, checkerboard prints have become one of the coolest trends TikTok influencers are adopting this season. The hashtag #checkerboardoutfit has already amassed more than 334,000 views on the app and on Stylight, clicks on checked garments have increased by 28 percent compared to this time last year.
+28% increase in clicks on Stylight
Celebrities like Kim Kardashian, Hailey Bieber, and Olivia Rodrigo have been spotted sporting the full-body, skin-tight jumpsuit look on the red carpet. Users on TikTok have taken inspiration, styling them in a more casual (and let’s be honest, a more realistic) way. Styled either as comfortable athleisure or figure-hugging eveningwear, catsuits are proving to be extremely versatile. Compared to last year, clicks on catsuits have increased by 920 percent on Stylight.
+920% increase in clicks on Stylight
The ballet-core aesthetic
Who didn’t dream of ballet flats and Tinkerbell-like outfits as a little girl? Thanks to TikTok’s ballet aesthetic trend, we can all dabble in the ballerina dream. The hashtag #balletaesthetic had garnered more than 5.2 million views on the app, and on Stylight, clicks have risen by 33 percent for ballet pumps, 58 percent for tulle dresses, and 55 percent for dainty lace garments.
+33% increase on ballet pumps on Stylight
+58% increase on tulle dresses on Stylight
+55% increase on lace fabrics on Stylight
While mini accessories have taken the main stage in recent years (may we remind you of Le Chiquito bag from Jacquemus), in 2022, maxi styles are making their comeback. On Stylight, we have seen a click increase of more than 1,000 percent on maxi-sized bags and, similarly, on 70s-inspired oversized sunglasses.
+1,739% increase in clicks on oversized 70s-inspired sunglasses on Stylight
+1,655% increase in clicks on XXL bags on Stylight
Introducing the party dress to end all party dresses: the feathered dress. Adding fun and glamour to any occasion, the hashtag #FeatherDress has already amassed more than 2.6 million views on TikTok. The NYE-inspired style follows in the footsteps of another TikTok trend: “dopamine” clothing. On Google, search interest for “feather dress” and “feathered dress” rose by 65 percent over the period examined.
+65% increase in searches for “feather dress” on Google
A modern, deconstructed take on basic pieces, subversive basics is all about strategic cut-outs, sheer pieces, interesting straps and layering. The term was coined by trend forecaster, Agustina Panzoni (@thealgorythm) on TikTok earlier this year as the trend began making its appearance in both the high and low fashion worlds But what may have started out as a micro trend has been gaining popularity all last year, and on TikTok, it’s clear that the trend is here to stay, with users even detailing how to DIY the look. There has been a 67 percent increase in search interest on Google for “subversive basics” and on Stylight clicks for cut-out tops have increased by 94 percent.
+67% increase in searches for “subversive basics” on Google
+94% increase in cut-out tops
About this report
This report is based on an analysis of the shopping and search behaviour of the 160 million annual online shoppers on Stylight. To do this, we compared the clicks on different product categories (all mentioned in the text) between December 1, 2021, and January 10, 2022, with those of the previous year. We also looked at search interest on Google during the same period as well as views on TikTok for the hashtags mentioned in this report.