Trend of the Month: Y2K double denim is back

With the month of February here, we have all started thinking about spring and when we can finally say goodbye to the layers of clothing and heavy coats and bring out our leather and denim jackets again. But this year we’re not just talking about denim jackets, but total denim looks! Maybe it’s because the year 2021 has brought back the style of the 2000s or maybe it’s because Kanye, or rather Ye and his new flame Julia Fox have recently shown off a 2.0 version of the total denim look à la Justin and Britney. And further confirming it as a “trend of the month” are the Google searches for “Total jeans”, which have increased by 91% from January to today. Stylight users have also increased clicks on our platform for the following categories:

+81% clicks for denim jumpsuits
+33% clicks for denim shirts
+29% clicks for jeans
+18% clicks for denim jackets