Trend of the Month: Fetish Fashion

Things are about to get a little X-rated in fashion. Since last year the corset has become more relevant, but now there’s a new take. We’ve seen a +288% increase in clicks on Stylight for a slightly more provocative version featuring harness style straps, leather buckle details, and choker elements – exactly like Dua Lipa’s 90’s bondage style Versace dress she wore at the 2022 Grammy Awards. Designers like Alexander McQueen, Christian Siriano, and of course Versace, have been incorporating elements from fetish-wear such as liquid latex, mesh, fishnets, and chokers as well. While this look is not for the faint of heart, we’ve seen increases on the the following categories:

+13% search interest for latex mini dresses on Google
+83% search interest for pleather bodysuit on Google
+191% clicks for fishnet tights on Stylight
+187% clicks for “dog collar” chokers

** Stylight click data compares clicks from the period February 28 – March 13 2022 vs. March 21- April 3 2022. Google searches refer to calendar week 9 (February 27 — March 5) compared to calender week 13 (March 27-April 2).