In summer 2020, masculine chic is on the agenda. After the many feminine trends (polka dots, XXL lace collars, etc.) this year, it is a true recovery that one of the latest summer trends is unusually masculine but still striking. More and more influencers are currently showing up in straight-cut men’s shirts with eye-catching prints.

Compared to last year, clicks on short sleeve shirts have already increased by 60%.

And Gigi Hadid also presented her baby belly in a short-sleeved green and white checkered men’s shirt of the Holiday brand to the public via Instagram for the first time today. Her followers are already searching the web like crazy for the brand. Thus the search interest for Holiday, the Brand has already increased by 2400% on Google.

At Prada, Les Rêveries, Rejina Pyo, Dolce & Gabbana you can already find the colorful and eye-catching shirts, often with the typical tourist Hawaiian print.

Street style in Dusseldorf, Germany
Street style in Dusseldorf, Germany

written by:

Anna Kraus

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