October is synonymous with fall, pumpkins and of course- Halloween, so we couldn’t help but compile a list of some of the most wanted costumes of 2021. We often see the key pop-culture moments of the year reflected in the top Halloween costumes and this year was no exception.

  • Let’s start with the first look: Who could forget Kim K’s unique look at this year’s Met Gala. With an increase in clicks of +113% for the tight black jumpsuits with long sleeves, we predict that many will replicate this look.
  • Another Halloween look we have to mention is that of the players of Squid Game. With an incredible 111 million views, it was decreed as the most watched Netflix series of all time. It’s no wonder that we’ve seen a +200% increase in clicks on white Vans slip-ons and green tracksuits (+13%).
  • The third Halloween costume we expect to be top favorite is inspired by Lady Gaga’s depiction of Patrizia Reggiani in the long-awaited movie House of Gucci. To play the role of the diabolical Lady Gucci, our users have armed themselves with fur and Gucci glasses in the style of the 70s, thus increasing the interest in these two categories by 39% and 20% respectively.
  • Lastly, there will no doubt be plenty of recreations of Margot Robbie’s Harley Quinn from the latest Suicide Squad movie. We’ve already seen a +644% increase on red evening dresses and +17% increase on boots that make up the iconic look.

**The data collected refer to the analysis of the behavior of Stylight users during the period from September 14 to October 14, 2021 compared with the period from September 14 to October 14, 2020.

Kim Kardashian at the 2021 Met Gala
Kim Kardashian at the 2021 Met Gala

written by:

Rebekah Ortquist

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