Bandana print: the unexpected new trend of summer 2020

A new and unexpected trend is emerging this summer of 2020: bandana print. Somewhat influenced by the use of bandanas as anti-coronavirus masks, we have seen the brand on many clothes and accessories: bags, skirts, dresses and even on sandals. In the United States, the search term “bandana print” has seen a 121% increase in the last 3 months on Google Trends (from March 10th, 2020 to June 6th, 2020). As a result of growing interest in this new summer trend, the Arizona L.o.v.e. brand selling sandals, tote bags, hats and bandanas in this print have seen an increase in number of clicks on Stylight by 71% in the last 3 weeks.