The end of the Men’s Fashion Week in Paris this past Sunday was an opportunity for Stylight to analyze the shopping behavior of the 120 million users in order to identify the biggest men’s fashion trends of the moment. A key moment was when actor Robert Pattinson attended the Dior show wearing a skirt – as a result searches for the keyword “men’s skirt” have increased by 15% on Google this month* and on TikTok, the hashtag #skirtsformen has already reached 12.2 million views.
Another genderless trend that stands out is the asymmetrical top or sweater (seen at Prada and Dior), with searches on Google increasing by 12% compared to last year.
We’ve also seen a spike in these other trends for men on Stylight:
- Bombers: +20% increase in demand on Stylight
- Cable-knit sweaters: +22% increase in demand on Stylight
- XXL Trenchcoats: +8% increase in clicks on Stylight
- Light blue: +21.5% increase in demand on Stylight
- Grey: +10% increase in demand on Stylight
*Google figures are based on the overall increase in searches for the specified keywords, according to Google Trends and Glimpse, as TikTok views were recorded on January 23, 2023.
**Data for Stylight clicks follows analysis of the buying behavior of our 120 million annual shoppers for the periods of January 01-13, 2023 versus December 01-13, 2022, and 01-23 January 2023 compared to the period of 01-23 December 2022.