The Savage x Fenty Vol. 3 lingerie show was released on September 24, 2021 – it has become a highly anticipated event and this year was no exception. Four new collections were showcased, worn by some of the most iconic faces – Normani, Gigi Hadid, Emily Ratajkowski, BIA, and Cindy Crawford. The show celebrated diverse and inclusive representation, featuring a wide array of models and performers. We’ve already seen an impact on lingerie categories at Stylight, clicks on lace underwear have increased by +54%, clicks on bras are up by +22%, and clicks on thongs increased by +43%. This year, Rihanna also extended the Savage x Fenty show to include menswear nightwear and underwear stating that men are often overlooked when it comes to diverse body representation. And as a result we’ve seen an impressive 62% increase on men’s boxers. Some of the more showstopping pieces were also display as well, resulting in click increases on garter belts (+73%) and corsets (+58%).
*Based on the number of clicks on the different categories on Stylight, 48 hours after the release of the Savage x Fenty Vol. 3 show and compared to the clicks to the day before the show.