Luxury Pyjama Brands Thrive As Sleepwear Becomes the New Office Wear

For those of us who are blessed enough to keep working from remote, Covid-19 has in many ways revolutionised office wear: users are on the lookout for new ways to feel put-together even when forced to stay home. Luxury pyjamas seem to be the answer: Stylight reports a major growth in interest for several luxury sleepwear brands, including For Restless Sleepers (+314% more clicks vs Mar 2019), Asceno (+100%) and Olivia Von Halle (+28%). These labels offer a wide selection of premium textiles, fresh colour palettes and bold prints, with sleepwear comfortable enough to be worn on the couch, but also trendy enough to be “mistaken” for a real outfit.