According to TikTok, Ice Globes are the new beauty trend of 2022
The hashtag #skincare has reached 67.8 billion views on TikTok and most beauty trends are now born on the platform, thanks to GenZ. After the famous gua sha movement, here is the latest beauty trend for 2022 born on TikTok: the Ice Globes! Ice Globes are small spheres filled with water that can be placed in the freezer for 30 minutes before use and are used to massage the face to help reduce skin inflammation and help fight acne blemishes.
According to Google trends, search interest increased by 194% during December 2021 for the keyword “Ice Globes”, and on Stylight the ice globes craze is confirmed with a +97% increase in clicks for the Skin Gym brand from November to December 2021, and the early figures for January 2022 are even more promising.
***Figures are based on analysis of Stylight and Google trends data for November and December 2021, unless otherwise stated.