This spring we saw the emergence of the “cottagecore” aesthetic and as we move into the autumn months we witness the arrival of “cabincore“. Cozy knits, chunky sweaters, and rustic prints – it’s not suprising that this trend has appeared in anticipation for the cooler months. This year we are seeing increased interest in quilted coats with +51% more clicks on Stylight* and while flannel is still very much in (+33% more clicks than last year), tweed appears to be the new favorite with clicks increasing by +70%. With clicks increasing by +126%, head-to-toe knitwear is the ultimate cozy, cabincore look – and the key piece of Cabin-Core 2021? Knitted sleeveless sweaters, compared to last year we’ve seen a +478% increase in clicks on Stylight.
*Based on the number of clicks on Stylight in the first two weeks of September 2021 compared to the same time period in 2020.