Trend of the month: Barbiecore

Nostalgia and pop culture are once again taking over fashion and this time it’s a trend that’s been taken straight from our childhood: it’s Barbiecore! Greta Gerwig’s highly anticipated Barbie movie starring Margot Robbie and Ryan Gosling as Barbie and Ken has fueled the interest in this new aesthetic even more. The movie is set to be released in 2023 and the press photos that have been circulating on social media do not disappoint, featuring head-to-toe pink ensembles and all shades of neon, hot pink, and fuchsia. On Google, search interest for the keyword “Barbiecore” has spiked in recent weeks, with over 1000% more searches compared to early June.

As of July 18, there have been 9.5 million views of Barbiecore on TikTok, and many celebrities are customizing the aesthetic: Anne, Hathaway, Hailey Bieber, Khloé Kardashian, Megan Fox… Pierpaolo Piccioli has also dedicated his entire fall-winter 2023 haute couture collection for Valentino to the vibrant pink and is already a huge success. But Barbiecore, what is it? Adopting a hyper feminine, sexy look, with mini skirt and platform shoes and a dominant bright pink, of course. On the beauty side, the make-up is no exception with vibrant colors and pink which has more and more success.

Barbiecore is quickly becoming one of the hottest trends of summer and on Stylight, we have seen the following increases in interest and traffic:

>1000%* increase in clicks for pink dresses on Stylight in July 2022 compared to the previous year
+500% increase in clicks for pink jumpsuits on Stylight in July 2022
+191% increase in clicks for pink makeup across all categories
+ 9% increase in clicks for mini skirts in July 2022 compared to June 2022
+ 9% increase in clicks for platform high heel sandals in July 2022 compared to June 2022

*Stylight data is based on July 1-15, 2022 compared to the same period the previous month (June 1-15, 2022) or the previous year (July 1-15, 2021). Google Trends data is based on July 10-16 compared to June (10-16).