We are ready to reveal the trend of the month for the month of November: the “old money aesthetic” has seen 89.7 million views on TikTok and with the arrival of the cold weather and in anticipation of Christmas vacation, our users have gone in search of the pieces that are the cornerstones of the winter season and are in trend with this old money aesthetic. They have opted for retro-lux looks that reminds us of ski holidays in Aspen or St. Moritz. Brands like Ralph Lauren and the legendary Moon Boot have seen an increase in clicks of +98% and +1.398% respectively. On Stylight and Google, we also saw an increase for the following categories:

– Quilted vest: +75% clicks on Stylight
– Aran sweater: +33% of searches on Google
– Yeti boots: +657% of searches on Google
– Shearling coat: +12% of searches on Google

*Data refer to the period from November 1-7, 2021 compared to the period from November 1-7, 2020.


written by:

Rebekah Ortquist

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