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Digital Marketing4 min read
Today’s online shoppers have access to thousands of brands & products, more than ever before, all at the tips of their fingers. While this abundance
of products is good news for shoppers, it also creates an overwhelming, less-than-memorable experience. On the retailer’s side, this flood of products presents several challenges: increased competition, decreased visibility & the struggle to stand out to shoppers.
So when shoppers cannot see, touch, or in some cases, smell your products in person…how can you stand out from the crowd? What’s the best way to inform shoppers about your products? And how can you give these shoppers a memorable online shopping experience?
The answer is Shoppable Content.