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With the holidays over and 2021 well underway, we know we speak for everyone when we say: it’s a relief that 2020 is finally over. But despite the challenging circumstances surrounding COVID-19, we relish the opportunity to look back on 2020 as a year of growth for Stylight and more importantly, our partners. From the Return on Investment generated for our partners in 2020, to the new products launched, let’s have a look at what happened on Stylight this year.
2020 has been a very good year. Not only for Stylight, but above all, for our 1500 loyal partners. We’ve said it once, we’ll say it again: without our partners, there is no Stylight! That’s why we are proud to have increased our number of partners by 13% compared to 2019. Anna Beck, Stylebop, MandM, John Hardy and nu-in are just a few of the partners we had the pleasure of signing in 2020. And it’s not surprising, thanks to the quality of our traffic and innovative products, which secured an increase in average ROI of 16% compared to last year.
A year of growth for our partners…
We know it: a positive ROI is one of the most important things for our partner shops. But how did we manage to boost this number? The answer is simple: continuous improvements in traffic quality. Thanks to this, we increased our conversion rate by 27% compared to 2019.
And what about mobile users? Though less than preferred by our partners, mobile traffic is showing some promising results! Compared to 2019, mobile traffic grew by 6% on Stylight; mobile device share is only increasing, and it won’t stop next year. Our conversion rate for this type of traffic also rose by 15% compared to 2019. So, should we all agree that mobile traffic does not necessarily mean bad traffic?!
We said it earlier: for us, happy partners means happy Stylight. Our mission is to ensure you are entirely satisfied with our collaboration, and that we can develop our range of services to specifically fit your needs.
This year, our shoppable content traffic grew by a whopping 83%, confirming what we already knew: our high quality content drives converting traffic to our partners. Editorial placements like our Shoppable Articles, Style Deals & Gift Guides attract and engage users through tailored content which features your best products. But let’s not forget about our advertising packages! Our advertising editorial content also resonates with our users, with the average time spent on our Native Articles and Brand Pages being 1’40” and 2’04”, respectively. We also expanded our advertising packages to include 10 countries & now offer exclusive display ads on Stylight.com, boosting traffic and visibility for our clients. With a homepage CTR 1.5 times better than the industry average and a 148% average click increase on products during advertising campaigns, the success of these advertising packages is undeniable.
Lastly, we were able to expand our platform to beauty partners across France, adding one more vertical to our offering and benefitting both shops and users. We are delighted to open up our platform to shops like Lancôme, L’Occitane & Saga Cosmetics, just to name a few.
Undoubtedly, 2020 was a tough year for the luxury sector. Adapting from primarily brick and mortar stores to the fast-paced world of e-commerce was not easy for our partners. But with our exclusive Premium Loft & Luxury Loft solutions, we create a brand safe environment that helps protect our preferred partners and guarantee visibility through our special tagging feature. It’s no surprise that we launched Premium Loft in 5 markets: Germany, United States, United Kingdom, France & Italy with 49 partners! Even the most exclusive of our partners joined our Luxury Loft in 3 countries: France, United States & Italy with a further 31 partners. And we may be seeing our Luxury Loft expanding very soon! A little birdie told us that the UK is next…stay tuned!
Finally, 2020 marked a milestone in the way Stylight uses its data. We analyzed the purchasing behavior of our 120 million yearly users across our international platforms to produce data-driven reports published on Stylight Insights, a dedicated page for press and industry experts. What did this mean to our partners? Media coverage! Thanks to our Stylight Insights and Stylight Now reports published on our Insights page, we generated more than 350 mentions in international media for the brands listed on Stylight. Our most popular report? Coming in at first place, based links & mentions in the media, is The Millennial Wedding Report, based on the shopping preferences of Millennial brides-to-be.
Here’s to another successful year on Stylight, we look forward to growing with you in 2021!